Competitive Landscape
Heineken Nv Maintains Its Dominance as Competitors Limit Investment
Cider/perry in the Netherlands is highly concentrated, with Heineken NV holding a 50% share of total volume in 2025, followed by Carlsberg Importers NV SA at 21%. The next-largest competitors, Stassen NV SA and A Brand New Day Drinks Co BV, remain minor players with 6% and 4% market shares, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Netherlands?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in the Netherlands - Category analysis
Key Data Insights
Cider/Perry Summary
Market Polarization Intensifies as Mainstream Cider Declines and Premium Niches Endure
Non Alcoholic Cider/Perry Shows Relative Resilience Amid Overall Category Decline
Long-Term Decline in Cider/Perry Will Be Driven by Weak Investment and Shifting Retail Priorities
Premium Craft Launches Are Set to Spark Niche Excitement Amid Overall Contraction
Heineken Nv Maintains Its Dominance as Competitors Limit Investment
Supermarkets Dominate Cider/Perry Distribution While Retail E-Commerce Gains Traction in Premium and Craft Niches
Alcoholic Drinks in the Netherlands - Industry Overview
2025 Developments
Key Data Insights
Volume Contraction and Value Growth Highlight Changing Dynamics in Alcoholic Drinks
Beer Retains Its Dominance While Rtds Emerges as the Most Dynamic Category
Market Polarization and the Nolo Revolution Reshape Alcoholic Drinks Consumption
Moderation and Premiumisation Are Set to Reshape Alcoholic Drinks as Nolo Products Drive Growth
Rtds Is Set to Outperform through Innovation and Moderation Trends
Investment in Innovation and Nolo Portfolios Will Redefine Growth Potential
Heineken and Ab Inbev Maintain the Lead Amid Shifting Consumption Behaviours
Stëlz Bv Accelerates with Heineken Partnership and Hard Seltzer Innovation
Supermarkets Remain the Dominant Channel, Supported by Affordability and Value-Driven Shopping
Retail E-Commerce Emerges as Fastest-Growing Channel Driven by Convenience, Selection and Value
Warm Summer Boosts On-Trade as Price Concerns Limit Future Gains
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Aldi Elevates Beer Offerings with Affordable Speciality Launches
Stëlz and Hard Seltzers Drive Growth through Distribution Expansion
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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