Competitive Landscape
Kopparbergs Bryggeri Ab Retains Lead
Cider/perry in Sweden is highly concentrated, with the top five manufacturers accounting for the vast majority of total volume in 2025. Kopparbergs Bryggeri AB led with a 26% share, followed by Åbro Bryggeri AB at 22%, Herrljunga Cider AB at 17%, Carlsberg Sverige AB at 15%, and Spendrups Bryggeri AB at 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Sweden?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Sweden - Category analysis
Key Data Insights
Cider/Perry Summary
Kopparberg and Craft Cider Launches Drive Polarisation and Erode Mid-Tier Share
Craft Variants and Value Sweet Ciders Reshape Consumption as Regular Cider/Perry Dominates
Nolo Innovation Fragments Demand as Consumers Switch to Substitutes
Craft and Value Launches Redefine Consumer Choices as Mid-Tier Fades
Systembolaget Prioritises Packaging and Provenance, Shaping Brand Survival
Kopparbergs Bryggeri Ab Retains Lead
Systembolaget Adjusts Shelf Space as Low Sugar Cider Rises
Systembolaget Limits E-Commerce and Alternative Retail Expansion
Alcoholic Drinks in Sweden - Industry Overview
2025 Developments
Key Data Insights
Major Brewers and Spirits Companies Expand Lighter Portfolios as Moderation Rises
Systembolaget’S Assortment Enables Trading Down and Selective Premium Spending
Younger Adults Drive Moderation with Fewer Drinking Occasions and Lighter Choices
Younger Consumers of Legal Drinking Age Drive Moderation as Businesses Shift to Value Creation
Niche Brands and Direct Sales Expand as Regulation Gradually Eases
Health and Premiumisation Reshape Product Development and Consumer Choices
Spendrups and Carlsberg Strengthen Leadership as Moderation Limits Share Shifts
Systembolaget Maintains Channel Dominance as Alternatives Remain Limited
E-Commerce Impact Constrained by Monopoly and Regulatory Structure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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