Competitive Landscape
Fizz and Kiss Lose Ground as Consumer Preferences Shift
Cider/perry in Lithuania is highly concentrated, with Svyturys Utenos Alus UAB and Volfas Engelmann AB together holding 86% of volume in 2025. Svyturys Utenos Alus UAB increased its share from 34% in 2020 to a peak of 48% in 2024, but then declined to 44% in 2025, while Volfas Engelmann AB decreased from 60% in 2020 to 42% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Lithuania?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Lithuania - Category analysis
Key Data Insights
Cider/Perry Summary
Premium Brands Like Kopparberg Maintain Stability as Local Sweet Cider Declines
Cold Summer and Higher Excise Taxes Accelerate the Shift to Premium
Premium Producers Target Summer Demand as Mass Sales Plateau
Fizz and Kiss Lose Ground as Consumer Preferences Shift
Maxima, Rimi and Iki Capture Bulk Purchases with Convenience and Range
Barbora and Rimi Expand Online Reach as E-Commerce Leverages Brick-And-Mortar Strength
Alcoholic Drinks in Lithuania - Industry Overview
2025 Developments
Key Data Insights
Volume Contracts Amid Structural Shifts and Unseasonal Summer Weather
Premium Beer Endures While Lower-Priced Options Lose Ground
Rum Innovation Captures Consumers as Gin Fatigue Sets in
Consumers Shift to Premium Beer as Volume Decline Continues
Premiumisation and Lighter Options Reshape Consumer Preferences
Svyturys Utenos Alus Uab and Volfas Engelman Ab Defend Leadership as Genys Expands through Acquisition
Maxima and Rimi Drive Bulk Purchases of Alcoholic Drinks
Cold Summer and Vat Changes Challenge Horeca as Discounters Gain
Vyno Meka and Vyno Klubas Fuel Online Growth with Specialist Appeal
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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