Competitive Landscape
Somersby Leverages Strong Distribution While Bandida Refreshes Branding
Cider/perry in Portugal remains highly concentrated, with Super Bock Group holding 72% share of total volume in 2025 and SCC – Sociedade Central de Cervejas e Bebidas accounting for 15%. These two companies together commanded 87% of total volume sales in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Portugal?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Portugal - Category analysis
Key Data Insights
Cider/Perry Summary
Somersby and Bandida Drive Growth with Innovation and Rebranding
Regular Options Remain Dominant as Lighter Alternatives See Gradual Adoption
Younger Adults Drive Demand as Flavour Innovation Accelerates Trial
Regular Options Sustain Leadership as Non Alcoholic Varieties Accelerate Growth
Rtds and Non Alcoholic Beer Intensify Competition and Redefine Drinking Occasions
Somersby Leverages Strong Distribution While Bandida Refreshes Branding
Supermarkets Expand Sales as On-Trade Attracts Younger Drinkers
Physical Outlets Retain Dominance as Online Sales Grow Slowly
Alcoholic Drinks in Portugal - Industry Overview
2025 Developments
Key Data Insights
Pernod Ricard Drives Innovation in Rtds as Moderation Reshapes Consumption
Praxis and 2 Corvos Expand 0% Beer to Attract New Drinkers
Private Label and Premium Brands Drive Polarisation Amid Moderation
Super Bock Group Extends Lead as Rtds and 0% Beer Drive Relevance
Supermarkets Leverage Proximity to Maintain Off-Trade Dominance
Online Channels Attract Young Consumers of Legal Drinking Age, but Face Cultural Headwinds
Legislation
Legal Purchasing Age and Legal Drinking Age
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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