Competitive Landscape
Aldaris and Cesu Alus Expand Share as Premium Shift Strengthens
The cider/perry space in Latvia remains highly concentrated, with Aldaris AS and Cesu Alus AS together accounting for 69% of the total volume share in 2025. Aldaris AS demonstrates a significant increase in its share, rising from 34% in 2024 to 40% in 2025, while Cesu Alus AS also expands its presence, moving from 26% to 29% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Latvia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Latvia - Category analysis
Key Data Insights
Cider/Perry Summary
Darza Sidrs and Somersby Defend Volume as Premium Options Emerge
Rekorderlig, Abavas and Darza Sidrs Seek Value in Premium Shift
Darza Sidrs and Mid-Priced Brands Support Moderate Recovery
Premium Offerings in the Horeca Create an Opportunity for Value Growth
Aldaris and Cesu Alus Expand Share as Premium Shift Strengthens
Maxima, Rimi and Lidl Drive Sales through Diverse Offers and Promotions
Maxima and Rimi Extend Digital Reach but Online Sales Remain Limited
Alcoholic Drinks in Latvia - Industry Overview
2025 Developments
Key Data Insights
Aldaris and Tervetes Build Loyalty as Mainstream Brands Lose Ground
Brandy Leverages Price Dynamics to Capture Share as Vodka Retreats
Cold Summer Suppresses Outdoor Drinking and Reshapes Consumer Habits
Consumers Shift From Strong Drinks to Lighter Wines as Premium Cider Gains Appeal
Latvijas Balzams’ Instability and Cross-Category Innovation Create New Risks and Opportunities
Aldaris Leverages Promotions and Portfolio Breadth to Widen Its Lead
Maxima and Rimi Drive Supermarket Dominance with Promotions and Product Range
Discounters and Supermarkets Adapt to Cost Sensitivity and Changing Habits
Maxima and Rimi Extend E-Commerce Reach as Online Shopping Mirrors Store Offers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Premium Brands Capture Loyalty as Consumers Shift Preferences
Cold Summer Limits Outdoor Sales and Reshapes Product Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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