Competitive Landscape
Carlsberg Accelerates Gains as Royal Unibrew Slips Further
Cider/perry in Denmark remains highly concentrated, with Carlsberg Danmark A/S and Royal Unibrew A/S together accounting for the vast majority of off-trade volume in 2025. Carlsberg holds 67% of off-trade volume share, a substantial increase from 51% in 2020, while Royal Unibrew has seen its share fall to 22% in 2025 from 42% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Denmark?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Denmark - Category analysis
Key Data Insights
Cider/Perry Summary
Mikkeler Leverages Collaboration to Drive Premiumisation Amid Falling Demand
Older Consumers Sustain Regular Cider as Younger Adults Exit
Premium and Natural Launches Target Health-Conscious but Fail to Offset Losses
Carlsberg Accelerates Gains as Royal Unibrew Slips Further
Discounters Retain Lead as Online Channels Gain Ground
Carlsberg-Mikkeler Joint Ventures Set Stage for Innovation
Alcoholic Drinks in Denmark - Industry Overview
2025 Developments
Key Data Insights
Thornæs Distillery Elevates Premium Whiskey to Counter Shifting Consumer Loyalties
Ish Spirits Redefine Non-Alcoholic Cocktails to Meet Evolving Lifestyle Demands
Premiumisation and Health Focus Reshape Consumer Spending
Retailers and Producers Invest in Innovation as Volume Contracts
Carlsberg Reinforces Leadership through Microbrewery Acquisition and Collaboration
Grocery Retailers Drive Sales with Campaigns and Promotions
Specialist Online Retailers Accelerate E-Commerce Growth Amid Low Share
Thornæs Distillery and Ish Spirits Lead Premium and Nolo Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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