Competitive Landscape
Hansa Borg Invests in Innovation to Defend Lead as Rivals Gain Share
Cider/perry in Norway remains moderately concentrated, despite the top two manufacturers losing share over the review period. Hansa Borg Bryggerier holds the leading position, but its share decreased from 57% in 2020 to 45% in 2025, while second-ranked Ringnes also saw a drop in its share from 26% to 25% in the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Norway?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Norway - Category analysis
Key Data Insights
Cider/Perry Summary
Hansa Borg Drives Growth in Sugar-Free Options with New Launches
Norwegian Craft Cider Brands Win Acclaim through Heritage and Authenticity
Younger Adults Embrace Alcohol-Free Choices for Home and Social Occasions
Producers Respond to Flavour Experimentation and Demand for Transparency
Hansa Borg Invests in Innovation to Defend Lead as Rivals Gain Share
Vinmonopolet Leverages Local Craft and Exclusive Range to Dominate Sales
Oda’S Struggle Highlights E-Commerce’S Limited Impact on Cider Sales
Alcoholic Drinks in Norway - Industry Overview
2025 Developments
Key Data Insights
Kiwi Drives Nolo Sales Growth through Aggressive Price Campaigns
Vinmonopolet Capitalises on Sober Curiosity with Its Expanding Nolo Range
New Launches Respond to Rising Demand for Low-Calorie and Alcohol-Free Choices
Ringnes Sustains Leadership as Alpha Brands Fuels Innovation-Driven Competition
Vinmonopolet Leverages Exclusivity to Reinforce Premium Positioning
Oda and Food Delivery Apps Drive Double-Digit Online Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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