Competitive Landscape
Sinebrychoff Retains Lead, but Hartwall Closes Gap
Cider/perry in Finland remains moderately concentrated, with the top two companies—Sinebrychoff Oy AB and Hartwall Oy AB—holding the largest total volume shares in 2025, at 21% and 20%, respectively. Over the period from 2020 to 2025, the leader saw a slight decline in share from 25% in 2020 to 21% in 2025, reflecting growing competition from both established companies and value-oriented retailers.
Laitilan and Lidl Drive Innovation and Value-Oriented Growth
Product innovation in 2025 centred on launches that responded directly to regulatory changes and evolving consumer demand. Laitilan Wirvoitusjuomatehdas introduced Laitilan Omena Siideri 8% in autumn 2025, capitalising on the 2024 liberalisation of Finnish alcohol legislation, which permitted the sale of drinks up to 8% ABV outside the state monopoly.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Finland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Finland - Category analysis
Key Data Insights
Cider/Perry Summary
Sharp Decline in Both Volume and Value
Somersby and Olvi Broaden No/Low Alcohol and Flavour Choices to Engage Wellness-Oriented and Flavour-Seeking Drinkers
Private Label and Craft Launches Reshape Consumer Choices Amid Falling Demand
Non Alcoholic Variants to Capture Health-Driven Demand but Fail to Offset Volume Loss
Heritage and Flavour Innovation Underpin Value Retention in a Challenging Environment
Sinebrychoff Retains Lead, but Hartwall Closes Gap
Laitilan and Lidl Drive Innovation and Value-Oriented Growth
Hypermarkets and Supermarkets Extend Reach through Legislative Change
E-Commerce Captures Value-Focused Shoppers with Convenience and Price Transparency
Alcoholic Drinks in Finland - Industry Overview
2025 Developments
Key Data Insights
Olvi Oyj Leverages Innovation and Wellness to Drive Non Alcoholic Launches
Coolhead Brew Captures Attention with Bold Flavour Experimentation
Finns Embrace Moderation and Value Amid Economic Pressure
Polarised Spending and Premium Launches Reshape Consumer Behaviour
Non Alcoholic Innovation and Local Storytelling Drive Future Growth
Olvi Oyj Expands Reach as Hartwall Strengthens through Acquisitions
Rye Rye Oy and Coolhead Brew Drive Innovation with Award-Winning Launches
Hypermarkets and Supermarkets Capture Sales as Alko Loses Share
Draft Legislation Delays Limit Growth in Digital Alcohol Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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