Competitive Landscape
Carlsberg Bulgaria Ad Strengthens Dominance as Rival Enters with New Brand
Cider/perry remains highly concentrated, with Carlsberg Bulgaria AD holding a significant lead through 2025. Carlsberg Bulgaria AD accounted for a 79% share of total volume in 2025, demonstrating sustained dominance, while Zagorka AD followed with an 18% share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Bulgaria?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Bulgaria - Category analysis
Key Data Insights
Cider/Perry Summary
Somersby Drives Flavour Innovation to Sustain Consumer Interest
Somersby Sustains Dominance as Rivals Struggle to Gain Ground
Off-Trade Reliance Persists as Competition From Beer and Cocktails Intensifies
Carlsberg Bulgaria Ad Strengthens Dominance as Rival Enters with New Brand
Supermarkets Capture Impulse Sales with Prime Locations and Promotions
E-Commerce Gains Traction for Niche and Organic Cider Brands
Alcoholic Drinks in Bulgaria - Industry Overview
2025 Developments
Key Data Insights
Growing Demand for Moderation Informs Innovation
Players Offer New Occasions for Wine Consumption
Vidinska Gamza Launches Innovative Rakija Blend
Younger Consumers of Legal Drinking Age Accelerate the Shift to Alcohol-Free Drinks and Cocktails
Price Rises and Premiumisation Reshape Purchasing as Value Overtakes Volume
Carlsberg Bulgaria Boosts Domestic Production to Reinforce Leadership
Henkell & Co Sektkellerei Accelerates Growth with Value-Led Innovation
Billa Expands with Smaller Formats to Reach New Shoppers
Online Retailers Attract New Shoppers with Deep Promotions and Niche Ranges
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!