Articles
Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027
28 Aug 26Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.
Kayla Villena
Chart of the Month: From Video Discovery to Instant Purchase
25 Aug 26A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Loo Wee Teck
Global Economic Outlook for Q3 2026: Growth Tested by Energy and Trade Shocks
24 Aug 26The Strait of Hormuz blockage is the defining economic shock of 2026, disrupting a critical energy corridor and driving oil prices sharply higher. Alongside higher tariffs, rising energy costs have weakened global growth by squeezing household purchasing power and corporate margins. Energy importers face the largest impact; exporters and economies with diversified supply, resilient domestic demand or effective subsidies are better placed to absorb it.
Aiste Bijune
Nicotine and Cannabis in Transition: The Key Trends Defining H1 2026
13 Aug 26Nicotine and cannabis are experiencing significant transformation. Growth is currently led by smokeless products, as regulatory frameworks become increasingly stringent worldwide. With global GDP growth slowing to 2.9% and inflation at 4.6% in 2026, companies are accelerating efforts to diversify portfolios, enter new categories, and adapt to evolving consumer preferences. This update presents the most actionable trends, regulatory changes, and strategic responses shaping the outlook for these industries.
Erwin Henriquez
Why Asian Cuisine is a Compelling Growth Opportunity
13 Aug 26Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
Emil Fazira
Euromonitor’s Monthly Roundup: August 2026
10 Aug 26Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for August 2026.
Euromonitor International
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
31 Jul 26Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Jared Conway
El Niño's Potential Impact on Latin American Consumer Goods
31 Jul 26A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
Carmen Silva
GenAI Search Is Disrupting Brands - But Not All Brands Equally
30 Jul 26Generative AI is changing how consumers discover, compare and choose products. Globally, AI-driven referrals grew 302% in 2025, while every other source combined grew 40% - according to Euromonitor International, E-Commerce. ChatGPT, Google Gemini and Perplexity are reshaping search, while retailer-led assistants such as Amazon’s Rufus, now integrated into Alexa for Shopping are bringing conversational and intent led discovery directly into commerce.
Rabia Yasmeen