Competitive Landscape
Market Concentration Intensifies in Cider/Perry as Heineken Romani Sa Strengthens Its Leadership
Cider/perry in Romania is highly concentrated, with Heineken Romania significantly strengthening its position during 2020–2025. Heineken Romania’s total volume share increased from 50% in 2020 to 72% in 2025, indicating a marked rise in concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Romania?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Romania - Category analysis
Key Data Insights
Cider/Perry Summary
Cider/Perry Volumes Decline in Romania Amid Economic Pressure and Rising Value Growth
Market Polarization Intensifies as Craft Producers Like Pedro and Clarks Drive Niche Innovation
Cider/Perry Volumes Are Forecast to Decline Amid Seasonality and Limited Demand
Seasonal Visibility and Retail Activation Will Support Modest Value Growth
Market Concentration Intensifies in Cider/Perry as Heineken Romani Sa Strengthens Its Leadership
Promotions in Modern Retail Drive Loyalty among Price-Conscious Shoppers
Alcoholic Drinks in Romania - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks Decline in Volume but Grow in Value Amid Inflation, Tax Rises and Accelerating Premiumisation Trends
Non Alcoholic Beer Moves into the Mainstream as the Moderation Trend Rises
Premiumisation Drives Market Polarization as Consumers Seek Quality and Authentic Drinking Experiences
Alcoholic Drinks Face a Slow Recovery as High Prices Constrain Growth Despite Improving Economic Conditions
Rtds Set to Lead Growth as Retail Expansion Supports the Shift Towards Branded Alcoholic Drinks
Market Formalisation Will Gradually Shift Consumers Towards Branded Alcoholic Drinks
Ursus Breweries Consolidates Its Lead as Beer Giants Outpace Rivals
Small Local Grocers Defend Its Lead as Discounters Expand Reach
Specialist Online Stores Boost Premium Sales through Rapid Delivery Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Taxation and Duty Levies
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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