Competitive Landscape
Bulmers and Orchard Thieves Sustain Dominance through Brand Heritage and Flavour Innovation
Cider/perry in Ireland remains highly concentrated, with Bulmers Ltd holding a 62% off-trade volume share, followed by Heineken Ireland Ltd at 15% and Richmond Marketing Ltd at 11% in 2025. Together, these three companies account for over 89% of off-trade volume, confirming that the competitive environment is dominated by a handful of major players.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Ireland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Ireland - Category analysis
Key Data Insights
Cider/Perry Summary
Mac Ivors Repositions Cider with Innovative Flavour-Led Launches
Bulmers 0.0 and Nolo Innovation Extend Drinking Occasions
Ruby Black by Mac Ivors Reinvigorates Consumer Interest through Bold Flavour Experimentation
Flavour Experimentation Prompts Brands to Adapt to Shifting Loyalty
Event-Driven Demand and Weather Volatility Reshape Sales Cycles
Non Alcoholic Variants Outpace Growth as Moderation Gains Traction
Bulmers and Orchard Thieves Sustain Dominance through Brand Heritage and Flavour Innovation
Supermarkets Drive Planned Purchases While Convenience Stores Capture Impulse Demand
E-Commerce Struggles as Immediacy and Social Occasions Define Purchasing Habits
Alcoholic Drinks in Ireland - Industry Overview
2025 Developments
Key Data Insights
Guinness 60/40 Blends Moderation with Tradition to Reshape Drinking Rituals
Jameson Drives Premium Trade-Up as Cost Pressures Split Demand
Supermarkets Expand Nolo and Premium Ranges to Meet Evolving Demand
Beer Retains Volume Lead as Rtds Outpace All in Growth
Polarisation and Cost Pressures Force Brands to Rethink Value Strategy
Heineken and Diageo Defend Their Lead through Brand Strength and Portfolio Breadth
Supermarkets and Discounters Capture Value-Led At-Home Occasions
Immediacy and Occasion-Driven Habits Keep E-Commerce Subdued
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Guinness and Bulmers Integrate Nolo Options into Daily Rituals
Jameson Drives Trade-Up as Mid-Tier Offerings Lose Relevance
Supermarkets and Discounters Accelerate At-Home and Nolo Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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