Competitive Landscape
Ambra Sa?Maintains Leadership as Innovation Intensifies Competitive Rivalry
Cider/perry in Poland is highly concentrated, with Ambra SA firmly in the lead, holding 58% volume share in 2025. Over the five-year period to 2025, Ambra’s share increased from 53% in 2020 to a peak of 59% in 2024, before settling slightly lower in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Poland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Poland - Category analysis
Key Data Insights
Cider/Perry Summary
Browar Fortuna Leverages Nolo Innovation to Expand Cider Reach
Miloslawski Drives Flavour Experimentation to Boost Engagement
Non Alcoholic Cider Gains Ground as Moderation Trend Accelerates
Producers Set to Accelerate 0.0% Launches to Counter the Declining Appeal of Alcohol
Flavour Extensions and Seasonal Variants Boost Repeat Purchases
Ambra Sa?Maintains Leadership as Innovation Intensifies Competitive Rivalry
Discounters Challenge Traditional Formats with Value-Led Offers
E-Commerce Remains Marginal as Offline Habits Persist
Alcoholic Drinks in Poland - Industry Overview
2025 Developments
Key Data Insights
Rtds Offer Growth Opportunities Amid Structural Challenges
Nolo Extensions Expand into Wine to Address Wellness Priorities and Flexible Drinking Occasions
Rtds Achieve Double-Digit Growth Supported by Flavour Experimentation
Younger Adults Boost Rtds as Beer Declines Further
Producers Invest in Experience-Led Premiumisation to Drive Value
Health-Driven Moderation Reshapes Product Innovation and Portfolio Strategy
Kompania Piwowarska Retains Lead as Beer Declines and Rivals Adapt
Convenience Stores Extend Lead as Discounters Gain Traction on Price
Retail E-Commerce Stalls as Offline Channels Hold Dominance
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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