Competitive Landscape
J García Carrión Leverages Strong Brands While Private Label Gains Traction
Wine in Spain remained highly fragmented in 2025. The leading company, J García Carrión, held an 11% total volume share, followed by Mercadona (6%) and Centros Comerciales Carrefour (4%).
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Spain?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Spain - Category analysis
Key Data Insights
Wine Summary
Market Polarisation Stamps Wine Demand
Retailers Broaden Affordable and Non/Low Alcohol Ranges to Meet Shifting Demand
Premiumisation Spurs Cultural Consumption Occasions
Vermouth and Non Alcoholic Wine to See the Highest Total Volume Cagrs
High-Quality Brands and Premium Packaging Drive Consumers to Upgrade
J García Carrión Leverages Strong Brands While Private Label Gains Traction
Discounters Accelerate Affordable Wine Launches as Shoppers Trade Down
Travino Boosts Online Wine Sales through Broad Winery Partnerships
Alcoholic Drinks in Spain - Industry Overview
2025 Developments
Key Data Insights
Premium Choices Gain Traction as Inflation Drives Value Focus
Craft Beer and Non/Low Alcohol Options Capture Shifting Preferences
Patrón El Alto Taps Premium Demand as Moderation Reshapes Choices
Consumers Balance Moderation and Premium Choices as Spending Pressures Mount
Non-Alcoholic Launches and Eco Innovation Reshape Brand Strategies
Mahou Drives Innovation in Rtds to Reinforce Its Lead
Discounters Attract Cost-Conscious Shoppers as Inflation Bites
Tourism and Tradition Sustain On-Trade Dominance for Beer and Wine
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Patrón El Alto and Freixenet 0.0% Drive Premium and Non-Alcoholic Expansion
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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