Competitive Landscape
Globus Wine Strengthens Its Retailer Partnerships to Extend Its Lead
The wine landscape remains fragmented, with no single company holding a dominant share. Globus Wine continues to consolidate its lead, increasing its off-trade volume share from 18% in 2020 to 24% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Denmark?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Denmark - Category analysis
Key Data Insights
Wine Summary
Bailly-Lapierre’S Value-Driven Sparkling Launch Shifts Drinking Occasions
Globus Wine’S Flavour-Led Sparkling Extensions Attract Younger Consumers of Drinking Age
Muri’S Non-Alcoholic Michelin Collaboration Redefines Premium Experiences
Cremant and Prosecco Challenge Champagne’S Celebration Stronghold
Expanding Rosé and Non-Alcoholic Choices Redefine Drinking Habits
Sustainability and Packaging Innovation Drive Premium Value
Globus Wine Strengthens Its Retailer Partnerships to Extend Its Lead
Grocery Retailers Expand Online Presence to Boost Wine Sales
Muri’S Premium Non-Alcoholic Launch Reshapes Drinking Experiences
Globus Wine Expands Flavour-Led Sparkling Range to Capture Gen Z
Bailly-Lapierre’S Value-Driven Cremant Launch Displaces Champagne
Alcoholic Drinks in Denmark - Industry Overview
2025 Developments
Key Data Insights
Thornæs Distillery Elevates Premium Whiskey to Counter Shifting Consumer Loyalties
Ish Spirits Redefine Non-Alcoholic Cocktails to Meet Evolving Lifestyle Demands
Premiumisation and Health Focus Reshape Consumer Spending
Retailers and Producers Invest in Innovation as Volume Contracts
Carlsberg Reinforces Leadership through Microbrewery Acquisition and Collaboration
Grocery Retailers Drive Sales with Campaigns and Promotions
Specialist Online Retailers Accelerate E-Commerce Growth Amid Low Share
Thornæs Distillery and Ish Spirits Lead Premium and Nolo Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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