Competitive Landscape
Fragmentation Intensifies as Romania’S Wine Market Shifts toward Premiumisation and Smaller Producers
Wine in Romania is highly fragmented, with over 500 small companies active alongside a handful of large players. This fragmentation increased further in 2025.
Consolidation and Premiumisation Reshape Romania’S Wine Industry
A notable development in 2025 was Maspex Romania’s filing of documentation with the financial supervisory authority to launch a voluntary public takeover offer for Purcari Wineries, one of the largest wine producers in Central and Eastern Europe. Purcari owns Crama Ceptura in Romania, as well as wineries in Moldova and Bulgaria, and, if completed, this transaction would be the largest acquisition in the Romanian wine sector in the past decade.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Romania?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Romania - Category analysis
Key Data Insights
Wine Summary
Premiumisation and Heritage Help Offset Volume Decline in Romania’S Wine Market
Indigenous Grape Varieties and Heritage Positioning Strengthen Still Wine Leadership
Non Alcoholic Wine Records Rapid Growth but Remains Constrained by Value Perceptions
Wine Volumes Are Set to Soften as Premium and Non Alcoholic Options Drive Opportunities
Wine Tourism and Premium Experiences Are Expected to Support Long-Term Market Development
Fragmentation Intensifies as Romania’S Wine Market Shifts toward Premiumisation and Smaller Producers
Consolidation and Premiumisation Reshape Romania’S Wine Industry
Discounters Drive Channel Growth as Value-Seeking Reshapes Romania’S Wine Retail Landscape
Specialist Wine Stores Gain Traction through Curation, Expertise and Flexible Value Formats
Online Stores Attract Premium Buyers through Delivery and Exclusivity
Alcoholic Drinks in Romania - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks Decline in Volume but Grow in Value Amid Inflation, Tax Rises and Accelerating Premiumisation Trends
Non Alcoholic Beer Moves into the Mainstream as the Moderation Trend Rises
Premiumisation Drives Market Polarization as Consumers Seek Quality and Authentic Drinking Experiences
Alcoholic Drinks Face a Slow Recovery as High Prices Constrain Growth Despite Improving Economic Conditions
Rtds Set to Lead Growth as Retail Expansion Supports the Shift Towards Branded Alcoholic Drinks
Market Formalisation Will Gradually Shift Consumers Towards Branded Alcoholic Drinks
Ursus Breweries Consolidates Its Lead as Beer Giants Outpace Rivals
Small Local Grocers Defend Its Lead as Discounters Expand Reach
Specialist Online Stores Boost Premium Sales through Rapid Delivery Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Taxation and Duty Levies
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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