Competitive Landscape
Arterra Wines and Andrew Peller Leverage Local Support to Strengthen Volume Share
Arterra Wines Canada Inc held the largest volume share in 2025 at 17%, followed by Andrew Peller Ltd at 13%. While Arterra’s share decreased marginally in 2025, Andrew Peller exhibited strong growth, rising from 12% in 2022 to 13% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Canada?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Canada - Category analysis
Key Data Insights
Wine Summary
Players Seek to Attract Quality-Focused Buyers Amid Falling Volumes
Still Light Grape Wine Dominates as Nolo Wine Shows Strong Momentum
Jackson-Triggs Introduces Zero per Cent Wine to Meet Rising Moderation Demand
Premium-Focused Buyers Shift Towards Sparkling and Non Alcoholic Options
Arterra Wines and Andrew Peller Leverage Local Support to Strengthen Volume Share
Ontario Expands Retail Access, Shifting Sales From Specialists to Convenience Formats
Wineries Drive E-Commerce Growth by Capitalising on Relaxed Trade Barriers
Alcoholic Drinks in Canada - Industry Overview
2025 Developments
Key Data Insights
Falling Consumption Drives Push into Non-Alcoholic and Premium Developments
Nolo Revolution Gains Traction across Alcoholic Drinks Categories
Innovative Flavours Engage Consumers and Drive Premiumisation
Players Seek to Capture Wellness-Oriented Consumers as Alcoholic Consumption Falls
Ontario Retailers Embrace Private Label as Distribution Reforms Reshape Pricing Strategies
Labatt Brewing Co and Molson Canada Readjust Focus on Premium and Rtd Brands
Ontario Expands Retail Access and Disrupts Liquor Board Dominance
Saq Pilots Urban Mini Agencies to Reach New Shoppers in Grocery and Convenience Stores
Loblaws and Walmart Drive E-Commerce Growth through Omni-Channel Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Off-Trade Establishments
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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