Competitive Landscape
Arcus Wine Loses Share as Lighter Styles Rise to Prominence
Wine in Norway remains highly fragmented, with no single company holding a dominant position in 2025. The leading player, Arcus Wine Brands, held a modest total volume share of 5% in 2025, followed by Symposium Wines at 4% and Concha y Toro Norway at 4%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Norway?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Norway - Category analysis
Key Data Insights
Wine Summary
Premium Wine and Lighter Styles Gain Traction as Buyers Shift Habits
Health and Climate Concerns Drive Growth in Nolo and Still White Wine
Producers Accelerate Innovation in Alcohol-Free and Lighter Wine
Consumers Seek Sustainability as New Origins Gain Prominence
Arcus Wine Loses Share as Lighter Styles Rise to Prominence
Vinmonopolet Maintains Exclusive Control as Alternatives Remain Limited
Alcoholic Drinks in Norway - Industry Overview
2025 Developments
Key Data Insights
Kiwi Drives Nolo Sales Growth through Aggressive Price Campaigns
Vinmonopolet Capitalises on Sober Curiosity with Its Expanding Nolo Range
New Launches Respond to Rising Demand for Low-Calorie and Alcohol-Free Choices
Ringnes Sustains Leadership as Alpha Brands Fuels Innovation-Driven Competition
Vinmonopolet Leverages Exclusivity to Reinforce Premium Positioning
Oda and Food Delivery Apps Drive Double-Digit Online Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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