Competitive Landscape
Amber Group Builds on Heritage While Still Wine Remains Fragmented
Wine in Latvia remains highly fragmented, particularly in the still wine area, where a multitude of brands and wine houses such as Gran Castillo, Casa Charlize, Bollino, Castillo del Baron, Bodegas de Aguirre, Felix Solis, Carlo Rossi, and Chenet lead sales. This diversity illustrates the absence of clear market concentration and demonstrates that no single company or brand holds a dominant share across the still wine space.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Latvia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Latvia - Category analysis
Key Data Insights
Wine Summary
Amber Group Leverages Heritage Sparkling Wine to Capture Shifting Consumer Demand
Younger Consumers of Legal Drinking Age Switch to Lighter Wines as Red Wine Loses Appeal
Cold Summer Curtails Outdoor Drinking and Dampens Wine Sales across All Age Groups
Sparkling Wine Producers Expand Dry Styles to Meet Shifting Demand
Producers Invest in Digital Engagement and Sustainable Packaging to Maintain Relevance
Amber Group Builds on Heritage While Still Wine Remains Fragmented
Maxima, Rimi and Lidl Boost Wine Sales with Promotions and Broad Ranges
Online Branches of Established Retailers Sustain Modest Digital Wine Sales
Lidl and Maxima Capture Value-Conscious Shoppers as Discounters Rise
Alcoholic Drinks in Latvia - Industry Overview
2025 Developments
Key Data Insights
Aldaris and Tervetes Build Loyalty as Mainstream Brands Lose Ground
Brandy Leverages Price Dynamics to Capture Share as Vodka Retreats
Cold Summer Suppresses Outdoor Drinking and Reshapes Consumer Habits
Consumers Shift From Strong Drinks to Lighter Wines as Premium Cider Gains Appeal
Latvijas Balzams’ Instability and Cross-Category Innovation Create New Risks and Opportunities
Aldaris Leverages Promotions and Portfolio Breadth to Widen Its Lead
Maxima and Rimi Drive Supermarket Dominance with Promotions and Product Range
Discounters and Supermarkets Adapt to Cost Sensitivity and Changing Habits
Maxima and Rimi Extend E-Commerce Reach as Online Shopping Mirrors Store Offers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Premium Brands Capture Loyalty as Consumers Shift Preferences
Cold Summer Limits Outdoor Sales and Reshapes Product Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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