Competitive Landscape
Ambra Sa Expands Its Leading Position in Wine Market
Wine remains relatively fragmented in Poland, though key players have bolstered their position in recent years. In 2025, Ambra SA?strengthened its lead, rising from a 13% volume share in 2020 to 16% in 2025, reflecting the most notable share gains among the leading companies.
Davide Campari Milano Nv and Pernod Ricard Groupe Reshape the Competitive Landscape through Major Divestments
In 2025, two significant transactions reshaped the competitive environment for wine. Davide Campari Milano NV divested the Cinzano and Frattina brands to Caffo Group 1915 for EUR100 million, allowing Campari to concentrate on its core premium spirits portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Poland?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Poland - Category analysis
Key Data Insights
Wine Summary
Wine Producers Adapt to Shifting Consumer Preferences
Red X and Domestic Wineries Build Trust through Heritage Storytelling
Freixenet and Freesecco Drive Alcohol-Free Sparkling Wine Growth
Rising Demand for Premium and Provenance-Led Wine Shapes Spending
Non-Alcoholic and Sparkling Wine Accelerate Amid Health Focus and Innovation
Small Producers Leverage Origin Stories to Capture Premium Growth
Ambra Sa Expands Its Leading Position in Wine Market
Davide Campari Milano Nv and Pernod Ricard Groupe Reshape the Competitive Landscape through Major Divestments
Discounters Gain Volume as Hypermarkets and Supermarkets Lose Ground
Promotions Drive Channel and Brand Switching
E-Commerce Remains Small and Lacks Growth Momentum
Alcoholic Drinks in Poland - Industry Overview
2025 Developments
Key Data Insights
Rtds Offer Growth Opportunities Amid Structural Challenges
Nolo Extensions Expand into Wine to Address Wellness Priorities and Flexible Drinking Occasions
Rtds Achieve Double-Digit Growth Supported by Flavour Experimentation
Younger Adults Boost Rtds as Beer Declines Further
Producers Invest in Experience-Led Premiumisation to Drive Value
Health-Driven Moderation Reshapes Product Innovation and Portfolio Strategy
Kompania Piwowarska Retains Lead as Beer Declines and Rivals Adapt
Convenience Stores Extend Lead as Discounters Gain Traction on Price
Retail E-Commerce Stalls as Offline Channels Hold Dominance
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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