Competitive Landscape
Alita and Bosca Defend Volume Share as Imports Intensify Competition
Wine remains a concentrated space, particularly in the economy sparkling wine segment, where local brands such as Alita and Bosca continue to hold a strong position. Their popularity is attributed to their competitive advantages of offering sweeter and more affordable sparkling wine, which appeals strongly to value-focused consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Lithuania?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Lithuania - Category analysis
Key Data Insights
Wine Summary
Declining Wine Consumption as Young Adults Shift to Lighter Alternatives
Voruta Winterspice Cherry Expands Niche for Non Alcoholic Options
Italian Suppliers Benefit as Red Wine Declines and White Wine Rises
Younger Consumers Favour Sparkling Wine as Lighter Options Gain Ground
Female Audience and Young Adult Drinkers Reshape Wine Preferences and Growth
Alita and Bosca Defend Volume Share as Imports Intensify Competition
Maxima, Rimi and Norfa Drive Wine Purchases as Specialists Gain Visibility
Specialist and Mainstream Retailers Attract Wine Shoppers with Online Convenience and Trusted Service
Alcoholic Drinks in Lithuania - Industry Overview
2025 Developments
Key Data Insights
Volume Contracts Amid Structural Shifts and Unseasonal Summer Weather
Premium Beer Endures While Lower-Priced Options Lose Ground
Rum Innovation Captures Consumers as Gin Fatigue Sets in
Consumers Shift to Premium Beer as Volume Decline Continues
Premiumisation and Lighter Options Reshape Consumer Preferences
Svyturys Utenos Alus Uab and Volfas Engelman Ab Defend Leadership as Genys Expands through Acquisition
Maxima and Rimi Drive Bulk Purchases of Alcoholic Drinks
Cold Summer and Vat Changes Challenge Horeca as Discounters Gain
Vyno Meka and Vyno Klubas Fuel Online Growth with Specialist Appeal
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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