Competitive Landscape
Santa Rita and Concha Y Toro Defend Leadership through Scale and Trust
The wine environment in Ireland remains concentrated, with a small number of leading companies holding notable shares of off-trade volume in 2025. The top four companies—C&C Gleeson, Lidl Ireland GmbH, Findlater Wine and Spirit Group, and Aldi Ireland Ltd—account for a combined 38% share, illustrating the high level of concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Ireland?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Ireland - Category analysis
Key Data Insights
Wine Summary
Aldi Refreshes Its Wine Range with Flavour-Led Launches to Drive Trial
Andrew Peace Secures Supermarket Listings to Target Value-Premium Sweet Spot
Villa Maria Reinforces Premium Credentials with Heritage-Led Single-Vineyard Releases
Discounters and Supermarkets Strengthen Wine’S Role in Everyday Occasions
Emerging Styles and Digital Discovery Shape Consumer Engagement and Value
Santa Rita and Concha Y Toro Defend Leadership through Scale and Trust
Discounters Attract Value-Focused Shoppers with Expanding Wine Ranges
Premium Gifting Drives Slow but Steady E-Commerce Wine Growth
Alcoholic Drinks in Ireland - Industry Overview
2025 Developments
Key Data Insights
Guinness 60/40 Blends Moderation with Tradition to Reshape Drinking Rituals
Jameson Drives Premium Trade-Up as Cost Pressures Split Demand
Supermarkets Expand Nolo and Premium Ranges to Meet Evolving Demand
Beer Retains Volume Lead as Rtds Outpace All in Growth
Polarisation and Cost Pressures Force Brands to Rethink Value Strategy
Heineken and Diageo Defend Their Lead through Brand Strength and Portfolio Breadth
Supermarkets and Discounters Capture Value-Led At-Home Occasions
Immediacy and Occasion-Driven Habits Keep E-Commerce Subdued
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Guinness and Bulmers Integrate Nolo Options into Daily Rituals
Jameson Drives Trade-Up as Mid-Tier Offerings Lose Relevance
Supermarkets and Discounters Accelerate At-Home and Nolo Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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