Competitive Landscape
Spendrups and Carlsberg Work to Reinforce Their Lead with Focused Brand Strategies
Beer in Sweden is characterised by a high level of concentration, with the two largest brewers, Spendrups Bryggeri AB and Carlsberg Sverige AB, collectively holding 58% of total volume share in 2025. Over the period from 2020 to 2025, the environment has remained stable and mature, as reflected in the persistent leadership of these two companies and only marginal shifts in their respective shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Sweden?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Sweden - Category analysis
Key Data Insights
Beer Summary
Craft Brewers Adopt External Investment to Achieve Stability and Disciplined Growth
Mainstream Brewers Scale Nolo Offerings to Attract Health-Focused Drinkers
Nolo Launches by Established Brewers Expand Weekday Occasions
Lager Sustains Leadership as Nolo and Stout Make Gains
Packaging Investments by Brewers Drive Sustainability From Expectation to Baseline
Spendrups and Carlsberg Work to Reinforce Their Lead with Focused Brand Strategies
Systembolaget Maintains Exclusive Control of Off-Trade Sales
Regulation Limits Channel Growth and Suppresses E-Commerce Adoption
Alcoholic Drinks in Sweden - Industry Overview
2025 Developments
Key Data Insights
Major Brewers and Spirits Companies Expand Lighter Portfolios as Moderation Rises
Systembolaget’S Assortment Enables Trading Down and Selective Premium Spending
Younger Adults Drive Moderation with Fewer Drinking Occasions and Lighter Choices
Younger Consumers of Legal Drinking Age Drive Moderation as Businesses Shift to Value Creation
Niche Brands and Direct Sales Expand as Regulation Gradually Eases
Health and Premiumisation Reshape Product Development and Consumer Choices
Spendrups and Carlsberg Strengthen Leadership as Moderation Limits Share Shifts
Systembolaget Maintains Channel Dominance as Alternatives Remain Limited
E-Commerce Impact Constrained by Monopoly and Regulatory Structure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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