Competitive Landscape
Kompania Piwowarska Sustains Leadership through Portfolio Expansion
Beer in Poland remains highly concentrated, with the three leading companies—Kompania Piwowarska, Grupa Zywiec, and Carlsberg Supply Co Polska—accounting for a dominant volume share in 2025. Kompania Piwowarska held the leading position with a 35% share, followed by Grupa Zywiec at 28% and Carlsberg Supply Co Polska at 21%.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Poland?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Poland - Category analysis
Key Data Insights
Beer Summary
Brands Accelerate Flavour Innovation as Demand Shifts
Kompania Piwowarska Revives Dojlidy Classic to Reinforce Authenticity
Carlsberg and Kompania Piwowarska Connect with Consumers through People-Led Campaigns
Major Brands Expand Non-Alcoholic Lines as Lager Declines Accelerate
Regulatory Uncertainty and Cost Pressures Reshape Brand Strategies
Kompania Piwowarska Sustains Leadership through Portfolio Expansion
Convenience Stores Attract Impulsive Buyers with Local Access
Low Demand for Delivery Keeps Online Sales Minimal
Alcoholic Drinks in Poland - Industry Overview
2025 Developments
Key Data Insights
Rtds Offer Growth Opportunities Amid Structural Challenges
Nolo Extensions Expand into Wine to Address Wellness Priorities and Flexible Drinking Occasions
Rtds Achieve Double-Digit Growth Supported by Flavour Experimentation
Younger Adults Boost Rtds as Beer Declines Further
Producers Invest in Experience-Led Premiumisation to Drive Value
Health-Driven Moderation Reshapes Product Innovation and Portfolio Strategy
Kompania Piwowarska Retains Lead as Beer Declines and Rivals Adapt
Convenience Stores Extend Lead as Discounters Gain Traction on Price
Retail E-Commerce Stalls as Offline Channels Hold Dominance
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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