Competitive Landscape
Ursus Breweries Sa Expands Its Local Brand Portfolio to Strengthen Its Lead
Beer in Romania is highly concentrated, with the top three companies accounting for the majority of total volume in 2025. Ursus Breweries achieves a leading share of 38%, followed by Heineken Romania at 28%, and Bergenbier at 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Romania?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Romania - Category analysis
Key Data Insights
Beer Summary
Beer Volume Declines as Inflation and Tax Increases Pressure Demand
Non/Low Alcohol Beer Outperforms as Health and Moderation Trends Accelerate
Focus on Heritage and Authenticity Supports Premiumisation and Brand Differentiation
International Players Are Set to Drive Sustainability and Portfolio Expansion
Health-Conscious Consumers Will Fuel Non Alcoholic Beer Momentum
Consumer Values Will Reshape Beer through Health, Sustainability, and Craft Growth
Ursus Breweries Sa Expands Its Local Brand Portfolio to Strengthen Its Lead
Discounters and Supermarkets Drive Volume as Consumers Trade Down
Retail E-Commerce Boosts Craft and Premium Beer Visibility
Beer Portfolios Evolve in Response to Diverging Consumer Demand Trends
Non-Alcoholic Growth, Premiumisation, and Heritage Positioning Sustain Value Growth Amid Volume Decline
Alcoholic Drinks in Romania - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks Decline in Volume but Grow in Value Amid Inflation, Tax Rises and Accelerating Premiumisation Trends
Non Alcoholic Beer Moves into the Mainstream as the Moderation Trend Rises
Premiumisation Drives Market Polarization as Consumers Seek Quality and Authentic Drinking Experiences
Alcoholic Drinks Face a Slow Recovery as High Prices Constrain Growth Despite Improving Economic Conditions
Rtds Set to Lead Growth as Retail Expansion Supports the Shift Towards Branded Alcoholic Drinks
Market Formalisation Will Gradually Shift Consumers Towards Branded Alcoholic Drinks
Ursus Breweries Consolidates Its Lead as Beer Giants Outpace Rivals
Small Local Grocers Defend Its Lead as Discounters Expand Reach
Specialist Online Stores Boost Premium Sales through Rapid Delivery Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Taxation and Duty Levies
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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