Competitive Landscape
Aldaris and Cesu Alus Build Dominance through Local and Global Brands
Beer in Latvia remains highly concentrated in 2025, with Aldaris AS and Cesu Alus AS together accounting for more than 62% of total volume. Aldaris AS holds a 43% share, up from 38% in 2020, while Cesu Alus AS has grown its share from 19% to 20% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Latvia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Latvia - Category analysis
Key Data Insights
Beer Summary
Aldaris Gains From Loyal Premium Buyers as Value Beers Decline
Lager Holds the Largest Share as Non Alcoholic Beer Edges Upward
Mezpils Leverages Celebrity Tie-Up as Cold Weather Hits Sales
Premium Brands Sustain Value Growth as Mainstream Volumes Stagnate
Non Alcoholic Beer Gains Momentum as Manufacturers Intensify Marketing
Aldaris and Cesu Alus Build Dominance through Local and Global Brands
Maxima and Rimi Drive Beer Sales with Promotions and Variety
Online Stores Extend Reach but Follow Supermarket Leadership
Aldaris Leverages Premium Loyalty as Value Brands Falter
Mezpils and Kronenbourg Drive Premium and Collaborative Launches
Premium and Non Alcoholic Launches Offset Volume Declines for Leaders
Alcoholic Drinks in Latvia - Industry Overview
2025 Developments
Key Data Insights
Aldaris and Tervetes Build Loyalty as Mainstream Brands Lose Ground
Brandy Leverages Price Dynamics to Capture Share as Vodka Retreats
Cold Summer Suppresses Outdoor Drinking and Reshapes Consumer Habits
Consumers Shift From Strong Drinks to Lighter Wines as Premium Cider Gains Appeal
Latvijas Balzams’ Instability and Cross-Category Innovation Create New Risks and Opportunities
Aldaris Leverages Promotions and Portfolio Breadth to Widen Its Lead
Maxima and Rimi Drive Supermarket Dominance with Promotions and Product Range
Discounters and Supermarkets Adapt to Cost Sensitivity and Changing Habits
Maxima and Rimi Extend E-Commerce Reach as Online Shopping Mirrors Store Offers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Premium Brands Capture Loyalty as Consumers Shift Preferences
Cold Summer Limits Outdoor Sales and Reshapes Product Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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