Competitive Landscape
Olvi Accelerates Expansion with Acquisitions and Bold Launches
Beer in Finland remains highly concentrated, with Olvi Oyj as the leading manufacturer by total volume share in 2025 at 34%. However, this figure reflects a decline from 37% in 2023 and 36% in 2024, indicating that the market became slightly less concentrated over the last two years of the review period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Finland?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Finland - Category analysis
Key Data Insights
Beer Summary
Sinebrychoff Oy Ab Drives Non Alcoholic Beer Surge with Bold Flavour Launches
Lahden Erikois and Mallaskoski Inspire Renewed Interest with Local Innovation
Health-Driven Choices and New Occasions Reshape Demand for Non-Alcoholic Options
Olvi Accelerates Carbon-Neutral Initiatives as Consumers Demand Local Sustainability
S Group’S Kotimaista Range Expands as Consumers Seek Premium and Value Options
Olvi Accelerates Expansion with Acquisitions and Bold Launches
Hypermarkets and Supermarkets Widen Reach as New Rules Boost Accessibility
Collaborations Expand Portfolios and Drive Consumer Engagement
Retail E-Commerce Remains Niche as In-Store Shopping Prevails
Alcoholic Drinks in Finland - Industry Overview
2025 Developments
Key Data Insights
Olvi Oyj Leverages Innovation and Wellness to Drive Non Alcoholic Launches
Coolhead Brew Captures Attention with Bold Flavour Experimentation
Finns Embrace Moderation and Value Amid Economic Pressure
Polarised Spending and Premium Launches Reshape Consumer Behaviour
Non Alcoholic Innovation and Local Storytelling Drive Future Growth
Olvi Oyj Expands Reach as Hartwall Strengthens through Acquisitions
Rye Rye Oy and Coolhead Brew Drive Innovation with Award-Winning Launches
Hypermarkets and Supermarkets Capture Sales as Alko Loses Share
Draft Legislation Delays Limit Growth in Digital Alcohol Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!