Competitive Landscape
Molson Canada and Labatt Brewing Reinforce Premium Focus as Carlsberg Canada Leverages Acquisition
Beer in Canada remains highly concentrated, with Molson Canada and Labatt Brewing Co maintaining a strong duopoly over the period from 2020 to 2025. In 2025, Molson Canada increased its volume share to 35% from 34% in 2024, while Labatt Brewing Co's share remained static at 33%.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Canada?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Canada - Category analysis
Key Data Insights
Beer Summary
Weak Performance Spurs Innovation and Flavour Experimentation
Major Players Embrace the Nolo Revolution as More Consumers Commit to Sober Lifestyles
Sustainability Shapes Packaging Innovation to Boost Eco Credentials
Non/Low Alcohol Launches Attract Investment as Lager Volumes Decline
Grocery Retailers to Pursue Private Label as Regulatory Changes Liberalise Alcoholic Drinks
Molson Canada and Labatt Brewing Reinforce Premium Focus as Carlsberg Canada Leverages Acquisition
Ontario’S Regulatory Shift Accelerates Retailer Expansion and Sales
Loblaws and Wal-Mart Canada Build Omnichannel Momentum
Alcoholic Drinks in Canada - Industry Overview
2025 Developments
Key Data Insights
Falling Consumption Drives Push into Non-Alcoholic and Premium Developments
Nolo Revolution Gains Traction across Alcoholic Drinks Categories
Innovative Flavours Engage Consumers and Drive Premiumisation
Players Seek to Capture Wellness-Oriented Consumers as Alcoholic Consumption Falls
Ontario Retailers Embrace Private Label as Distribution Reforms Reshape Pricing Strategies
Labatt Brewing Co and Molson Canada Readjust Focus on Premium and Rtd Brands
Ontario Expands Retail Access and Disrupts Liquor Board Dominance
Saq Pilots Urban Mini Agencies to Reach New Shoppers in Grocery and Convenience Stores
Loblaws and Walmart Drive E-Commerce Growth through Omni-Channel Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Off-Trade Establishments
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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