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2025 Developments
Alcoholic drinks in the Netherlands in 2025 showed a notable divergence between declining volume and rising value, with total consumption falling by 2% to 1.5 billion litres while retail value increased by 3% to EUR15.2 billion. This reflects broader moderation trends, supported by rising health consciousness and economic caution. The market is defined by intensifying consumer preference for moderation, with growth shifting towards non/low alcohol options and premium experiences, even as traditional beer retains a dominant share of volume.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Netherlands?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in the Netherlands
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Volume Contraction and Value Growth Highlight Changing Dynamics in Alcoholic Drinks
Beer Retains Its Dominance While Rtds Emerges as the Most Dynamic Category
Market Polarization and the Nolo Revolution Reshape Alcoholic Drinks Consumption
Chart 2 Amsterdam Brewer Lowlander Partners with Ab Inbev for Distribution
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Chart 5 Analyst Insight for Alcoholic Drinks
Moderation and Premiumisation Are Set to Reshape Alcoholic Drinks as Nolo Products Drive Growth
Rtds Is Set to Outperform through Innovation and Moderation Trends
Investment in Innovation and Nolo Portfolios Will Redefine Growth Potential
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Heineken and Ab Inbev Maintain the Lead Amid Shifting Consumption Behaviours
Stëlz Bv Accelerates with Heineken Partnership and Hard Seltzer Innovation
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets Remain the Dominant Channel, Supported by Affordability and Value-Driven Shopping
Retail E-Commerce Emerges as Fastest-Growing Channel Driven by Convenience, Selection and Value
Warm Summer Boosts On-Trade as Price Concerns Limit Future Gains
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Aldi Elevates Beer Offerings with Affordable Speciality Launches
Chart 10 Aldi Launches a Ranges of Sophisticated Beers for Its Afforable Schultenbräu Brand
Stëlz and Hard Seltzers Drive Growth through Distribution Expansion
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in the Netherlands
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Beer Consumption Declines as Non/Low Alcohol Beer Drives Growth and Reshapes Category Dynamics
Consumers Shift toward Premiumisation and Fewer, Higher-Quality Drinking Occasions
Chart 18 Affligem Brews Premium Limited Edition Beer with Complex Flavours
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Non/Low Alcohol Beer Is Set to Drive Growth as Overall Beer Consumption Stagnates
New Flavour Launches and Premiumisation Will Drive Value as Volume Stagnates
Stable Economic Growth Is Set to Support Premium Trends Amid Evolving Lifestyles
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Beer Remains Highly Concentrated as Heineken Nv, Inbev Nederland and Grolsch Koninklijke Nv Dominate Amid a Structural Shift in Consumption
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets Dominate Beer Retail While Specialist Stores Serve Niche and Premium Demand
Retail E-Commerce Emerges as the Fastest-Growing Channel Driven by Convenience and Bulk Purchasing
Aldi Targets Value-Seeking Drinkers with a New Non-Alcoholic Ipa
Chart 25 Aldi Launches Schultenbräu Naipa Non-Alcoholic Ipa
Chart 26 Economic Context for Beer
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Beer
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Cider/Perry in the Netherlands
Key Data Insights
Cider/Perry Summary
Chart 32 Key Industry Trends for Cider/Perry
Market Polarization Intensifies as Mainstream Cider Declines and Premium Niches Endure
Non Alcoholic Cider/Perry Shows Relative Resilience Amid Overall Category Decline
Chart 33 Heineken Apple Bandit 0.0% Range Show Relatively Low Decline
Chart 34 Volume Sales 2020-2030
Chart 35 Volume Sales by Category 2025
Long-Term Decline in Cider/Perry Will Be Driven by Weak Investment and Shifting Retail Priorities
Premium Craft Launches Are Set to Spark Niche Excitement Amid Overall Contraction
Chart 36 Forecast Volume Sales 2020-2030
Chart 37 Forecast Volume Sales by Category 2025-2030
Heineken Nv Maintains Its Dominance as Competitors Limit Investment
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Supermarkets Dominate Cider/Perry Distribution While Retail E-Commerce Gains Traction in Premium and Craft Niches
Chart 40 Economic Context for Cider/Perry
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Cider/Perry
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Rtds in the Netherlands
Key Data Insights
Rtds Summary
Chart 46 Key Industry Trends for Rtds
Rtds Surge as Hard Seltzers, Innovation and Investment Drive Exceptional Growth
Innovation and Brand Extensions Drive Growth across Rtd Subcategories
Chart 47 Bacardí Rum and Coca-Cola Join Forces for Launch of New Rtd
Health-Conscious Consumers Drive Demand for Premium and Non-Alcoholic Rtds
Chart 48 Belgian Brand Nona Gains Listing at Albert Heijn with Alcohol Free Rtd
Chart 49 Volume Sales 2020-2030
Chart 50 Volume Sales by Category 2025
Rtds Is Set for Sustained Double-Digit Growth as Cocktails Reach the Mainstream
Hard Seltzers Are Set to Drive Rtd Growth as Spirit-Based Formats Mature
Innovation and Soft Drinks Crossover Trends Will Drive the Next Phase of Rtd Growth
Chart 51 Forecast Volume Sales 2020-2030
Chart 52 Forecast Volume Sales by Category 2025-2030
Stëlz Bv Transforms a Fragmented Rtd Market through Rapid Hard Seltzer Growth
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Supermarkets and Specialists Expand Hard Seltzer Reach with Targeted Distribution
Retail E-Commerce Accelerates as Shoppers Drive Trial Purchases Online
Chart 55 Economic Context for Rtds
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Rtds
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025
Spirits in the Netherlands
Key Data Insights
Spirits Summary
Chart 61 Key Industry Trends for Spirits
Brand Storytelling and Premiumisation Support Value as the Dutch Spirits Market Shrinks
Chart 62 Dutch Distiller Hooghoudt Launches Hooghoudt Dutch Lowlands Whisky
De Kuyper Capitalises on the Moderation Trend with Alcohol-Free Cocktail Innovation
Chart 63 De Kuyper Wants to Offer Grown up Cocktail Experience with Its New Batched 0.0% Range
Liqueurs Maintain Largest Share as Affordability Tempers Volume Decline
Chart 64 Volume Sales 2020-2030
Chart 65 Volume Sales by Category 2025
Chart 66 Analyst Insight for Spirits
Spirits Will Face Volume Decline Amid Economic Pressure and Shift toward Moderation
Liqueurs Is Set to Retain Its Lead as the Expansion of Rtds Erodes Share From White Spirits
Moderation Is Set to Reshape the Future of Spirits, Driving Decline in Traditional Consumption
Chart 67 Forecast Volume Sales 2020-2030
Chart 68 Forecast Volume Sales by Category 2025-2030
Maxxium Nederland Bv and Diageo Nederland Bv Sustain the Lead as Domestic Rivals Intensify Competition
Competition Intensifies on Brand Strength Amid a Stable but Pressured Market
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Food/Drink/Tobacco Specialists Lead Sales as Regulations Limit Grocery Reach
Retail E-Commerce Attracts Premium Spirit Buyers Despite Age-Check Barriers
Chart 71 Economic Context for Spirits
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Spirits
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025
Wine in the Netherlands
Key Data Insights
Wine Summary
Chart 77 Key Industry Trends for Wine
The Wine Market Contracts Amid Rising Competition and Shifting Consumption Patterns
Premium Non Alcoholic Wine Gains Momentum as Retailers Respond to Moderation Trends
Chart 78 Dutch Winemaker Ilja Gort Launches Gort & Gort Go Go Zero Sparkling Non-Alcoholic Wine
Players Shift toward Value-Led, Narrative-Driven Strategies Amid Declining Volumes
Chart 79 Volume Sales 2020-2030
Chart 80 Volume Sales by Category 2025
The Wine Market Is Set for Continued Decline, Driven by Health Awareness and Shifting Consumer Preferences
Non Alcoholic Wine Will Drive Growth and Innovation in an Otherwise Declining Wine Market
Moderation and Rising Demand for Lighter and Non Alcoholic Alternatives Reshape the Wine Market
Chart 81 Forecast Volume Sales 2020-2030
Chart 82 Forecast Volume Sales by Category 2025-2030
The Fragmented Wine Market Is Led by Fgl Wine Estates, Royal Ahold Nv and Grands Chais De France
Limited Brand Loyalty and Persistent Fragmentation Amid Retailer-Led Competition
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Supermarkets Attract Value-Focused Buyers with Frequent Wine Promotions
Retail E-Commerce Drives Growth through Convenience, Assortment and Access to Specialist Wines
Chart 85 Economic Context for Wine
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Wine
Chart 89 Population 2020-2030
Chart 90 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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