Select Country Report
2025 Developments
Alcoholic drinks in Angola in 2025 provided an attractive landscape for value sales growth, driven by premiumisation and formalisation, despite continued economic pressure on household budgets. While total consumption increased moderately, value sales expanded at a fast rate. Value growth was faster and volume growth broadly in line with the regional average, highlighting strong pricing power but also effective brand strategies. Success is increasingly shaped by the ability to appeal to both higher-income urban consumers seeking premium, experience-led products and the majority who remain focused on affordability. Formal retail channels are gaining ground as regulatory enforcement and improved compliance shift purchasing away from informal outlets, creating opportunities for premium launches and innovative packaging to capture share. Companies that balance premium innovation, heritage storytelling and robust logistics while maintaining relevance among value-driven buyers will be best positioned to capture ongoing growth as Angola’s real GDP growth stabilises and consumer preferences evolve.
EUR 2,275
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Angola?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Angola?
- How are products distributed in Angola?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Angola
2025 Developments
Key Data Insights
Major Marketing Supports Innovation and Premiumisation
Chart 1 Havelock Launch Uses Heritage Cues to Appeal to Urban Premium Rtds Demand
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Beer to Maintain Dominance with Further Momentum for Rtds
Use of Provenance and Storytelling to Justify Premium Pricing
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Cuca and Nocal Strengthen Formal Retail through Packaging and Logistics
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Modern Retail Formalises Sales as Regulation Restricts Informal Trade
E-Commerce Remains Limited as Cold-Chain and Licensing Barriers Persist
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband and Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 8 Economic Context for Alcoholic Drinks
Chart 9 Real GDP Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Alcoholic Drinks
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Beer in Angola
Key Data Insights
Beer Summary
Brewers Employ a Two-Tier Approach Amid Market Polarisation
Chart 14 Accessible Premiumisation via Tigra X Launch
Packaging and Regulatory Developments Make an Impact on Beer in Angola
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Local Brewers Shorten Supply Chains to Gain Speed and Resilience
Retail Consolidation and Compliance Shift Sales to Larger Brewers
Chart 17 Forecast Volume Sales 2020-2030
Chart 18 Forecast Volume Sales by Category 2025-2030
Cuca Bgi Captures Formal Retail Gains as Informal Sellers Exit
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Supermarkets Capture Gains as Street Beer Sales Fall
E-Commerce Struggles as Immediate, Social Purchases Dominate
Chart 21 Economic Context for Beer
Chart 22 Real GDP Growth 2020-2030
Chart 23 Inflation 2020-2030
Chart 24 Consumer Context for Beer
Chart 25 Population 2020-2030
Chart 26 Population by Generation 2025
Cider/Perry in Angola
Key Data Insights
Cider/Perry Summary
Refriango’S Jade Launch Elevates Premium Cider among Young Urban Adults
Chart 27 Refriango’S Jade Aims to Appeal to Young Adult Consumers
Chart 28 Volume Sales 2020-2030
Chart 29 Volume Sales by Category 2025
Multipack Promotions and Modern Designs Keep Young Adults Engaged
Chart 30 Forecast Volume Sales 2020-2030
Chart 31 Forecast Volume Sales by Category 2025-2030
Booster Sustains Leadership through Strong Distribution and Robust Local Production
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Large Grocery Retailers and Bars Boost Premium and Design-Led Demand
Chart 34 Economic Context for Cider/Perry
Chart 35 Real GDP Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Cider/Perry
Chart 38 Population 2020-2030
Chart 39 Population by Generation 2025
Rtds in Angola
Key Data Insights
Rtds Summary
Rtd Reinvention Stimulates Adoption and Impulse Sales
Chart 40 Yolo Debuts at Filda 2025
Premium Positioning through Heritage Cues
Chart 41 Volume Sales 2020-2030
Chart 42 Volume Sales by Category 2025
Affluent Urban Shoppers Drive Premium Launches through Modern Retail and Digital Trials
Provenance Storytelling and Local Sourcing to Protect Margins and Win Loyalty
Chart 43 Forecast Volume Sales 2020-2030
Chart 44 Forecast Volume Sales by Category 2025-2030
Smirnoff Drives Repeat Purchases through Innovation and Sampling
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Chilled Displays Boost Premium Trials
Chilled Online Drops and Sampling to Appeal to Urban Consumers
Chart 47 Economic Context for Rtds
Chart 48 Real GDP Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Rtds
Chart 51 Population 2020-2030
Chart 52 Population by Generation 2025
Spirits in Angola
Key Data Insights
Spirits Summary
Experiential Launches Shift Sales to Premium Retail Channels
Inverroche Gin Launch Accelerates Premiumisation and Provenance Storytelling
Chart 53 Inverroche Is Positioned as an African-Rooted Premium Gin
Chart 54 Volume Sales 2020-2030
Chart 55 Volume Sales by Category 2025
Distributors Drive Premium Launches as Consumers Regain Purchasing Power
Chart 56 Forecast Volume Sales 2020-2030
Chart 57 Forecast Volume Sales by Category 2025-2030
Passport and Beefeater Gin Leverage Distribution Strength to Sustain Brand Loyalty
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Distributors Accelerate Premium Launches as Regulatory Enforcement Shifts Sales to Formal Shelves
Chart 60 Economic Context for Spirits
Chart 61 Real GDP Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Spirits
Chart 64 Population 2020-2030
Chart 65 Population by Generation 2025
Wine in Angola
Key Data Insights
Wine Summary
Market Polarisation as Premium Spend and Value Blends Gain Momentum
Masterclasses Raise the Premium Profile of Still Light Grape Wine
Chart 66 Masterclasses Lift Premium Wine Visibility in Luanda
Esporão’S Sensory Campaigns Convert Trial into Repeat Premium Purchases
Chart 67 Volume Sales 2020-2030
Chart 68 Volume Sales by Category 2025
Luanda Restaurants Accelerate Premium Trials through Curated Sampling
Smaller Pack Formats Drive Urban Trials and Convenience Purchases
Chart 69 Forecast Volume Sales 2020-2030
Chart 70 Forecast Volume Sales by Category 2025-2030
Supermarkets Lead Retail Distribution, While On-Trade Venues Remain Key Contact Points for Wine
Chart 71 Economic Context for Wine
Chart 72 Real GDP Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Wine
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
-
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
-
-
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
-
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
-
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
-
-
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Alcoholic Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!