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2025 Developments
Alcoholic drinks in Poland in 2025 recorded a sharp drop in both volume and value terms compared to prior years, with traditional consumption continuing to decline, while price increases failed to offset decreasing demand. Inflation and cost-of-living pressures constrained purchasing power, prompting consumers to trade down or opt for lower-alcohol and non-alcoholic choices, especially in beer, which saw the steepest drop in sales. Growth in the Polish alcoholic drinks space was largely concentrated in RTDs, which are gaining popularity among younger adults through innovation in flavours and packaging, while established leaders defended their positions by leveraging strong brands and extensive distribution networks. Overall market attractiveness was limited by structural headwinds such as Poland's ageing population, shrinking consumer base, and persistent regulatory uncertainty, while companies that can balance accessible pricing, health-driven innovation, and engaging brand experiences are best placed to succeed.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Poland?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Poland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Rtds Offer Growth Opportunities Amid Structural Challenges
Chart 2 Nolo Ciders Support Moderated and Flexible Drinking Occasions in Poland
Nolo Extensions Expand into Wine to Address Wellness Priorities and Flexible Drinking Occasions
Chart 3 Jack Daniel’S Extends Flavour Experimentation through Rtd and Core Whiskey Ranges
Rtds Achieve Double-Digit Growth Supported by Flavour Experimentation
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Younger Adults Boost Rtds as Beer Declines Further
Producers Invest in Experience-Led Premiumisation to Drive Value
Health-Driven Moderation Reshapes Product Innovation and Portfolio Strategy
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Alcoholic Drinks
Kompania Piwowarska Retains Lead as Beer Declines and Rivals Adapt
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Convenience Stores Extend Lead as Discounters Gain Traction on Price
Retail E-Commerce Stalls as Offline Channels Hold Dominance
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Poland
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Chart 18 Lech Launches New Free 0.0% Flavors, Continuing Its Tradition of Yearly Product Innovations.
Brands Accelerate Flavour Innovation as Demand Shifts
Chart 19 Expanding the Range of Flavour-Driven Beer Variants in Desperados’ Portfolio in Poland
Kompania Piwowarska Revives Dojlidy Classic to Reinforce Authenticity
Carlsberg and Kompania Piwowarska Connect with Consumers through People-Led Campaigns
Chart 20 Volume Sales 2020-2030
Chart 21 Volume Sales by Category 2025
Major Brands Expand Non-Alcoholic Lines as Lager Declines Accelerate
Regulatory Uncertainty and Cost Pressures Reshape Brand Strategies
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Chart 24 Analyst Insight for Beer
Kompania Piwowarska Sustains Leadership through Portfolio Expansion
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Convenience Stores Attract Impulsive Buyers with Local Access
Low Demand for Delivery Keeps Online Sales Minimal
Chart 27 Economic Context for Beer
Chart 28 Real GDP Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in Poland
Key Data Insights
Cider/Perry Summary
Chart 33 Key Industry Trends for Cider/Perry
Chart 34 Browar Fortuna Expands Miloslawski with Cider 0.0%, Reflecting the Nolo Trend
Browar Fortuna Leverages Nolo Innovation to Expand Cider Reach
Chart 35 Cydr Miloslawski Expands Its Range of Flavours by Adding Berry and Fruit Options
Miloslawski Drives Flavour Experimentation to Boost Engagement
Non Alcoholic Cider Gains Ground as Moderation Trend Accelerates
Chart 36 Volume Sales 2020-2030
Chart 37 Volume Sales by Category 2025
Producers Set to Accelerate 0.0% Launches to Counter the Declining Appeal of Alcohol
Flavour Extensions and Seasonal Variants Boost Repeat Purchases
Chart 38 Forecast Volume Sales 2020-2030
Chart 39 Forecast Volume Sales by Category 2025-2030
Chart 40 Analyst Insight for Cider/Perry
Ambra Sa?Maintains Leadership as Innovation Intensifies Competitive Rivalry
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Discounters Challenge Traditional Formats with Value-Led Offers
E-Commerce Remains Marginal as Offline Habits Persist
Chart 43 Economic Context for Cider/Perry
Chart 44 Real GDP Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Cider/Perry
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025
Rtds in Poland
Key Data Insights
Rtds Summary
Chart 49 Key Industry Trends for Rtds
Chart 50 Ballantine’S Cola Launches in Poland to Broaden Brand Accessibility
Ballantine’S Broadens Access with Affordable Premium Rtd Launch
Chart 51 Jack Daniel’S Introduces a Cherry-Flavoured Twist on the Classic Whiskey-And-Cola Rtd
Jack Daniel’S Drives Flavour Innovation to Boost Consumer Engagement
Bacardi Elevates Rtds with Authentic Recipes and Premium Design
Chart 52 Volume Sales 2020-2030
Chart 53 Volume Sales by Category 2025
Spirit Brands Introduce New Formats to Accelerate Premium Rtd Growth
Brand Partnerships Will Drive Premiumisation to New Levels
Chart 54 Forecast Volume Sales 2020-2030
Chart 55 Forecast Volume Sales by Category 2025-2030
Wyborowa Sa Expands Volume Share through Brand Innovation and Partnerships
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Small-Format Shops Drive Impulse Buying among Young Adults
Convenience Retailers Capture Spontaneous Demand Despite Regulatory Shifts
Chart 58 Economic Context for Rtds
Chart 59 Real GDP Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Rtds
Chart 62 Population 2020-2030
Chart 63 Population by Generation 2025
Spirits in Poland
Key Data Insights
Spirits Summary
Chart 64 Key Industry Trends for Spirits
Chart 65 Jack Daniel’S Launches Tennessee Blackberry, Emphasising Its Focus on Flavour Experimentation
Value Growth Driven by Flavour Innovation Amid Shifting Preferences
Chart 66 Vodka Brands in Poland Increasingly Rely on Heritage-Led Positioning
Zubrówka and Jack Daniel’S Reshape Perceptions with Softer Cues and Bold Flavours
Non Alcoholic Spirits Outpace All Others as Wellness Gains Traction
Chart 67 Volume Sales 2020-2030
Chart 68 Volume Sales by Category 2025
Younger Drinkers Drive Demand for Lighter and Alcohol-Free Options
Brands Invest in Storytelling and Flavour to Maintain Consumer Connection
Chart 69 Forecast Volume Sales 2020-2030
Chart 70 Forecast Volume Sales by Category 2025-2030
Chart 71 Analyst Insight for Spirits
Cedc International Strengthens Its Lead as New Launches Reshape Competition
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Discounters Capture Evening Demand as Supermarkets Lose Share
E-Commerce Remains Limited as Offline Channels Set the Pace
Chart 74 Economic Context for Spirits
Chart 75 Real GDP Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Spirits
Chart 78 Population 2020-2030
Chart 79 Population by Generation 2025
Wine in Poland
Key Data Insights
Wine Summary
Chart 80 Key Industry Trends for Wine
Chart 81 Villa Armira Adapts to Market Polarisation as Consumers Balance Authenticity and Price
Wine Producers Adapt to Shifting Consumer Preferences
Red X and Domestic Wineries Build Trust through Heritage Storytelling
Chart 82 Freixenet Cordon Negro 0.0% Brut Extends Sparkling Wine Occasions without Alcohol
Freixenet and Freesecco Drive Alcohol-Free Sparkling Wine Growth
Chart 83 Volume Sales 2020-2030
Chart 84 Volume Sales by Category 2025
Rising Demand for Premium and Provenance-Led Wine Shapes Spending
Non-Alcoholic and Sparkling Wine Accelerate Amid Health Focus and Innovation
Small Producers Leverage Origin Stories to Capture Premium Growth
Chart 85 Forecast Volume Sales 2020-2030
Chart 86 Forecast Volume Sales by Category 2025-2030
Chart 87 Analyst Insight for Wine
Ambra Sa Expands Its Leading Position in Wine Market
Davide Campari Milano Nv and Pernod Ricard Groupe Reshape the Competitive Landscape through Major Divestments
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Discounters Gain Volume as Hypermarkets and Supermarkets Lose Ground
Promotions Drive Channel and Brand Switching
E-Commerce Remains Small and Lacks Growth Momentum
Chart 90 Economic Context for Wine
Chart 91 Real GDP Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Wine
Chart 94 Population 2020-2030
Chart 95 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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-
- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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