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2025 Developments
Spain’s alcoholic drinks landscape in 2025 was marked by a pronounced divergence between flat total volumes and a notable increase in value sales, which was due to premiumisation and trading up, even as economic headwinds persisted. This environment, while offering limited upside in terms of overall consumption, remains attractive for players that can successfully tap into evolving preferences for quality, innovation, and health-conscious alternatives, especially as younger adult consumers moderate their intake. The market is highly concentrated, with leading companies maintaining strong positions through innovation and portfolio expansion, while the retail environment is shaped by the continued dominance of supermarkets, the ascent of discounters, and the resilience of on-trade channels supported by tourism and cultural traditions.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Spain?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Spain
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Premium Choices Gain Traction as Inflation Drives Value Focus
Craft Beer and Non/Low Alcohol Options Capture Shifting Preferences
Patrón El Alto Taps Premium Demand as Moderation Reshapes Choices
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Consumers Balance Moderation and Premium Choices as Spending Pressures Mount
Chart 4 Analyst Insight for Alcoholic Drinks
Non-Alcoholic Launches and Eco Innovation Reshape Brand Strategies
Chart 5 Non Alcoholic Innovation
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Mahou Drives Innovation in Rtds to Reinforce Its Lead
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Discounters Attract Cost-Conscious Shoppers as Inflation Bites
Tourism and Tradition Sustain On-Trade Dominance for Beer and Wine
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Patrón El Alto and Freixenet 0.0% Drive Premium and Non-Alcoholic Expansion
Chart 10 Premium Products Hit the Market
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Spain
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Leading Players Drive Growth with Non-Alcoholic Innovation
Chart 18 Non Alcoholic Beer Attracts Consumers
Players Invest in New Packaging to Drive Premium Appeal
Retailers Drive Digital Adoption as Beer E-Commerce Matures and Expands
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Consumers Embrace Moderation as Premiumisation Intensifies Competition
Stricter Drink-Drive Laws and Wellness Movement Set to Inform Consumption
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Chart 23 Competitive Landscape for Beer
Mahou Strengthens Leadership as Craft Deals and Innovation Reshape Competition
Specialty Beer Push Targets Younger, Premium Drinkers
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Discounters and E-Commerce Outpace Supermarkets as Shoppers Seek Value
Supermarket Apps and Quick Commerce Boost Online Beer Sales
Mahou San Miguel and Heineken Invest in Non/Low Alcohol Beer
Mahou San Miguel Leads Eco-Friendly Packaging Push as Cans Gain Ground
Chart 26 Mahou Launches Eco Packaging
Chart 27 Economic Context for Beer
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in Spain
Key Data Insights
Cider/Perry Summary
Chart 33 Key Industry Trends for Cider/Perry
El Gaitero and Sidra Trabanco Innovate to Reach New Drinkers
Sidra Trabanco’S Launch of Trabanco Sin Broadens Alcohol-Free Appeal
Chart 34 Major Players Invest in Non Alcoholic Options
Mercadona and Heineken Leverage Smaller Packs to Attract Value Seekers
Chart 35 Volume Sales 2020-2030
Chart 36 Volume Sales by Category 2025
Leading Players Invest in Innovation to Attract Health-Conscious Consumers
Chart 37 Forecast Volume Sales 2020-2030
Chart 38 Forecast Volume Sales by Category 2025-2030
Valle Sustains Lead as Mercadona and Heineken Expand Private Label Reach
Chart 39 Mercadona Partners with Heineken to Launch Spieler
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Supermarkets and Hypermarkets Sustain Lead as Cider Remains Traditional
Low Online Penetration Persists as Shoppers Choose In-Store Variety
Chart 42 Economic Context for Cider/Perry
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Cider/Perry
Chart 46 Population 2020-2030
Chart 47 Population by Generation 2025
Rtds in Spain
Key Data Insights
Rtds Summary
Chart 48 Key Industry Trends for Rtds
San Fermín Wines Leverages Premium Design to Boost Consumer Value
Chart 49 Packaging Offers a Path to Premiumisation
Don Simon Extends Reach by Normalising Non Alcoholic Launches
Zamora Company Drives Flavour Innovation for Younger Drinkers
Chart 50 Nolo Trend Hits Rtds in Spain
Chart 51 Volume Sales 2020-2030
Chart 52 Volume Sales by Category 2025
Coca-Cola and Spirits Brands Offer Co-Branded Launches
Barbadillo Captures Younger Drinkers by Reimagining Classic Cocktails in Cans
Tanqueray and Seagram’S Spark Wellness-Led Innovation in Alcohol-Free Offerings
Chart 53 Forecast Volume Sales 2020-2030
Chart 54 Forecast Volume Sales by Category 2025-2030
J García Carrión Expands Range to Reinforce Leadership
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Supermarkets Leverage Private Label to Cement Dominance in Rtds
Chart 57 Economic Context for Rtds
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Rtds
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025
Spirits in Spain
Key Data Insights
Spirits Summary
Chart 63 Key Industry Trends for Spirits
Hijos De Rivera Leverages Premium Storytelling to Justify Price Premiums as Value for Money Remains a Key Consideration
Whiskies Enjoy Consumer Loyalty as Non Alcoholic Spirits Gain From Health and Wellness Trends
Heritage as a Driver of Premiumisation
Chart 64 Código 1530 Adds to High-End Tequila Offer
Chart 65 Volume Sales 2020-2030
Chart 66 Volume Sales by Category 2025
Premium Brands Attract Experience Seekers as Value Options Retain Everyday Spend
Chart 67 Analyst Insight for Spirits
Whiskies Maintain Volume Lead as Non Alcoholic Spirits Drive Growth
Rtds Challenge Traditional Spirits as Polarisation Deepens
Chart 68 Forecast Volume Sales 2020-2030
Chart 69 Forecast Volume Sales by Category 2025-2030
Chart 70 Non Alcoholic Spirits Attract Flavour- and Health-Conscious Consumers
Pernod Ricard Defends Leadership as Hijos De Rivera Expands with Spirits Acquisition
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Discounters Attract Value-Seeking Shoppers with Low-Cost Offerings
Online Platforms Drive Growth for Niche and Premium Spirits Brands
Chart 73 Economic Context for Spirits
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Spirits
Chart 77 Population 2020-2030
Chart 78 Population by Generation 2025
Wine in Spain
Key Data Insights
Wine Summary
Chart 79 Key Industry Trends for Wine
Market Polarisation Stamps Wine Demand
Retailers Broaden Affordable and Non/Low Alcohol Ranges to Meet Shifting Demand
Chart 80 Innovation in Wine Driven by Non/Low Alcohol Products
Premiumisation Spurs Cultural Consumption Occasions
Chart 81 Volume Sales 2020-2030
Chart 82 Volume Sales by Category 2025
Vermouth and Non Alcoholic Wine to See the Highest Total Volume Cagrs
Chart 83 Analyst Insight for Wine
High-Quality Brands and Premium Packaging Drive Consumers to Upgrade
Chart 84 Forecast Volume Sales 2020-2030
Chart 85 Forecast Volume Sales by Category 2025-2030
J García Carrión Leverages Strong Brands While Private Label Gains Traction
Chart 86 Private Label's Wine Offer Expands
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Discounters Accelerate Affordable Wine Launches as Shoppers Trade Down
Travino Boosts Online Wine Sales through Broad Winery Partnerships
Chart 89 Economic Context for Wine
Chart 90 Real Gdp Growth 2020-2030
Chart 91 Inflation 2020-2030
Chart 92 Consumer Context for Wine
Chart 93 Population 2020-2030
Chart 94 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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