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2025 Developments
In 2025, alcoholic drinks in Finland faced a marked downturn, with total volume falling to 502 million litres and total value dropping to EUR5.5 billion, a decline that underscored the impact of weak real GDP growth at 0.2%. This contraction was shaped by persistent moderation in alcohol consumption, a strong shift towards wellness-oriented choices, and rising price sensitivity amid ongoing economic pressure and higher excise taxes. Despite beer remaining the largest component by a substantial margin at 344 million litres, all main alcoholic drinks categories experienced volume declines, while non alcoholic options in beer and RTDs grew as Finnish consumers increasingly prioritise health and seek alternatives for traditional social occasions. The market environment is increasingly polarised, with some consumers trading down and others willing to pay more for unique or premium experiences, requiring brands to balance value-driven innovation and premium product development. Success in this context depends on combining credible non alcoholic launches, compelling flavour experimentation, and strong local narratives, as demonstrated by both established companies and emerging microbreweries, while leveraging regulatory changes and channel shifts to capture evolving demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Finland?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Finland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Olvi Oyj Leverages Innovation and Wellness to Drive Non Alcoholic Launches
Coolhead Brew Captures Attention with Bold Flavour Experimentation
Chart 2 Coolhead Salmiac Licorice Blackcurrant Sour 6% Making Waves in Finland
Chart 3 Muteman Premium Rhubarb 0.0% Rtd Targeting Adult Taste
Finns Embrace Moderation and Value Amid Economic Pressure
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Polarised Spending and Premium Launches Reshape Consumer Behaviour
Non Alcoholic Innovation and Local Storytelling Drive Future Growth
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Alcoholic Drinks
Olvi Oyj Expands Reach as Hartwall Strengthens through Acquisitions
Rye Rye Oy and Coolhead Brew Drive Innovation with Award-Winning Launches
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Hypermarkets and Supermarkets Capture Sales as Alko Loses Share
Draft Legislation Delays Limit Growth in Digital Alcohol Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Finland
Key Data Insights
Beer Summary
Sinebrychoff Oy Ab Drives Non Alcoholic Beer Surge with Bold Flavour Launches
Chart 17 Three New Crisp Radler 0,0% Trendy and Exotic Flavours: Pineapple, Citrus, and Mango-Passion
Lahden Erikois and Mallaskoski Inspire Renewed Interest with Local Innovation
Health-Driven Choices and New Occasions Reshape Demand for Non-Alcoholic Options
Chart 18 Volume Sales 2020-2030
Chart 19 Volume Sales by Category 2025
Olvi Accelerates Carbon-Neutral Initiatives as Consumers Demand Local Sustainability
S Group’S Kotimaista Range Expands as Consumers Seek Premium and Value Options
Chart 20 Forecast Volume Sales 2020-2030
Chart 21 Forecast Volume Sales by Category 2025-2030
Olvi Accelerates Expansion with Acquisitions and Bold Launches
Chart 22 Company Shares 2025
Chart 23 Brand Shares 2025
Hypermarkets and Supermarkets Widen Reach as New Rules Boost Accessibility
Collaborations Expand Portfolios and Drive Consumer Engagement
Retail E-Commerce Remains Niche as In-Store Shopping Prevails
Chart 24 Economic Context for Beer
Chart 25 Real GDP Growth 2020-2030
Chart 26 Inflation 2020-2030
Chart 27 Consumer Context for Beer
Chart 28 Population 2020-2030
Chart 29 Population by Generation 2025
Cider/Perry in Finland
Key Data Insights
Cider/Perry Summary
Sharp Decline in Both Volume and Value
Somersby and Olvi Broaden No/Low Alcohol and Flavour Choices to Engage Wellness-Oriented and Flavour-Seeking Drinkers
Chart 30 Somersby Pear 0,0% Option for the Brand's Best-Selling Flavour
Chart 31 Volume Sales 2020-2030
Chart 32 Volume Sales by Category 2025
Private Label and Craft Launches Reshape Consumer Choices Amid Falling Demand
Non Alcoholic Variants to Capture Health-Driven Demand but Fail to Offset Volume Loss
Heritage and Flavour Innovation Underpin Value Retention in a Challenging Environment
Chart 33 Forecast Volume Sales 2020-2030
Chart 34 Forecast Volume Sales by Category 2025-2030
Sinebrychoff Retains Lead, but Hartwall Closes Gap
Laitilan and Lidl Drive Innovation and Value-Oriented Growth
Chart 35 Company Shares 2025
Chart 36 Brand Shares 2025
Hypermarkets and Supermarkets Extend Reach through Legislative Change
E-Commerce Captures Value-Focused Shoppers with Convenience and Price Transparency
Chart 37 Economic Context for Cider/Perry
Chart 38 Real GDP Growth 2020-2030
Chart 39 Inflation 2020-2030
Chart 40 Consumer Context for Cider/Perry
Chart 41 Population 2020-2030
Chart 42 Population by Generation 2025
Rtds in Finland
Key Data Insights
Rtds Summary
Non Alcoholic Products Attract Rising Interest as Overall Volume Declines
Spirit-Based Drinks Maintain Lead
Flavour Experimentation and Craft Launches Shape Consumer Discovery
Chart 43 Koskenkorva Liquorice Raspberry Spritz 4.5% Spirit-Based Rtd Combining Beloved Flavours in Finland
Chart 44 Volume Sales 2020-2030
Chart 45 Volume Sales by Category 2025
Olvi Leverages Sustainability Gains to Drive Domestic Loyalty
Laitilan and Nokian Panimo Fuel Flavour and Visual Innovation
Hartwall and Laitilan Respond to Rising Sober-Curious Demand
Chart 46 Forecast Volume Sales 2020-2030
Chart 47 Forecast Volume Sales by Category 2025-2030
Hartwall Extends Lead as Rivals Launch New Flavour Innovations
Chart 48 Company Shares 2025
Chart 49 Brand Shares 2025
Supermarkets and Hypermarkets Benefit From Assortment and Accessibility
E-Commerce Adoption Rises Despite Regulatory Barriers to Home Delivery
Craft and Premium Offerings Expand in Mainstream Grocery Aisles
Chart 50 Economic Context for Rtds
Chart 51 Real GDP Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Rtds
Chart 54 Population 2020-2030
Chart 55 Population by Generation 2025
Spirits in Finland
Key Data Insights
Spirits Summary
Altia Oyj Captures Adventurous Consumers with Flavour Innovation Amid Volume Decline
Turku Distillery Drives Eco-Innovation and Heritage Appeal with Circular-Economy Vodka
Chart 56 Whey-A-Head Vodka, a Domestic One-Of-A-Kind Craft Vodka Made with Circular Economy Local Whey
Cross-Border Imports and Economic Pressures Reshape Consumer Choices and Innovation
Chart 57 Volume Sales 2020-2030
Chart 58 Volume Sales by Category 2025
Younger Adult Drinkers Embrace Moderation, Driving Non Alcoholic Spirits Growth
Heritage Brands Introduce Premium and Sustainable Spirits to Boost Value Sales
Chart 59 Forecast Volume Sales 2020-2030
Chart 60 Forecast Volume Sales by Category 2025-2030
Hartwall’S Acquisition Transforms Leadership as Established Players Lose Ground
Anora and Turku Distillery Innovate to Capture Shifting Preferences
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Alko Maintains Dominance as E-Commerce Gains Traction
Alko’S Digital Channel Adapts to Regulatory Limits as Interest Rises
Chart 63 Economic Context for Spirits
Chart 64 Real GDP Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Spirits
Chart 67 Population 2020-2030
Chart 68 Population by Generation 2025
Wine in Finland
Key Data Insights
Wine Summary
Non Alcoholic Wine Stands Out Amid Overall Decline
Hartwall and Noita Winery Drive Innovation through Flavour, Format and Heritage
Chart 69 Lignell & Piispanen Sato Omenaviini 8% Spiced Apple Wine for the Winter Season
Chart 70 Volume Sales 2020-2030
Chart 71 Volume Sales by Category 2025
Hartwall and Lepola Drinks Innovate with Lower Alcohol and Local Fruit Wines to Capture Younger Adults
Chart 72 Forecast Volume Sales 2020-2030
Chart 73 Forecast Volume Sales by Category 2025-2030
Pernod Ricard and Anora Increase Share as New Entrants Intensify Rivalry
Olvi Expands with Mission Wine and Spirits Acquisition to Boost Distribution Reach
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Alko Retains Dominance as Grocery Retail Gains Momentum for Low-Alcohol Options
Retail E-Commerce Expands Access for Non Alcoholic and Low Alcohol Wines
Chart 76 Economic Context for Wine
Chart 77 Real GDP Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Wine
Chart 80 Population 2020-2030
Chart 81 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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