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2025 Developments
Romanian alcoholic drinks faced a marked decline in total volume in 2025, with sales falling by 3% to 1.8 billion litres, contrasting with continued value growth of 7% driven almost entirely by significant price increases rather than higher consumption. This performance, while reflecting regional pressures such as high inflation, rising excise, and VAT hikes, highlights a particularly acute squeeze on Romanian consumers' purchasing power, resulting in a sharper retreat from on-trade and a strong shift to at-home consumption via retail channels. The overall attractiveness of alcoholic drinks in Romania is mixed: sustained demand for affordable products and the resilience of value growth offer opportunities for brands able to navigate price sensitivity, but volume contraction, persistent inflation, and competition from informal supply, especially in rural areas, present notable risks and require adaptive strategies. Key success factors include targeting the growing appetite among urban consumers with stable incomes for premium and experience-led offerings, capitalising on the expansion of modern retail and retail e-commerce for both value and premium positioning, and innovating in non-alcoholic and low-alcohol options as moderation and wellness trends gain momentum. Companies that can effectively offer affordability or premiumisation, invest in brand differentiation, and align with evolving distribution patterns will be best placed to capture share as the market further polarises between price-driven and quality-focused consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Romania?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Romania
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Alcoholic Drinks Decline in Volume but Grow in Value Amid Inflation, Tax Rises and Accelerating Premiumisation Trends
Non Alcoholic Beer Moves into the Mainstream as the Moderation Trend Rises
Chart 2 Zarea Free 0,0% Is a Low-Calorie and Vegan-Friendly Non-Alcoholic Wine
Premiumisation Drives Market Polarization as Consumers Seek Quality and Authentic Drinking Experiences
Chart 3 Alexandrion 9 Stars Brings a New Perspective in Brandy through an Original Approach
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Chart 6 Analyst Insight for Alcoholic Drinks
Alcoholic Drinks Face a Slow Recovery as High Prices Constrain Growth Despite Improving Economic Conditions
Rtds Set to Lead Growth as Retail Expansion Supports the Shift Towards Branded Alcoholic Drinks
Market Formalisation Will Gradually Shift Consumers Towards Branded Alcoholic Drinks
Chart 7 Forecast Volume Sales 2020-2030
Chart 8 Forecast Volume Sales by Category 2025-2030
Ursus Breweries Consolidates Its Lead as Beer Giants Outpace Rivals
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Small Local Grocers Defend Its Lead as Discounters Expand Reach
Specialist Online Stores Boost Premium Sales through Rapid Delivery Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Taxation and Duty Levies
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Romania
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Beer Volume Declines as Inflation and Tax Increases Pressure Demand
Non/Low Alcohol Beer Outperforms as Health and Moderation Trends Accelerate
Chart 18 Peroni Nastro Azzurro Launches Two Non-Alcoholic Beers with Italian Flavours
Focus on Heritage and Authenticity Supports Premiumisation and Brand Differentiation
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Chart 21 What's Next? for Beer
International Players Are Set to Drive Sustainability and Portfolio Expansion
Health-Conscious Consumers Will Fuel Non Alcoholic Beer Momentum
Consumer Values Will Reshape Beer through Health, Sustainability, and Craft Growth
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Ursus Breweries Sa Expands Its Local Brand Portfolio to Strengthen Its Lead
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Discounters and Supermarkets Drive Volume as Consumers Trade Down
Retail E-Commerce Boosts Craft and Premium Beer Visibility
Beer Portfolios Evolve in Response to Diverging Consumer Demand Trends
Chart 26 Bergenbier Brings the Spirit of Madrid to Its Premium Portfolio through Madrí Excepcional
Non-Alcoholic Growth, Premiumisation, and Heritage Positioning Sustain Value Growth Amid Volume Decline
Chart 27 Economic Context for Beer
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in Romania
Key Data Insights
Cider/Perry Summary
Chart 33 Key Industry Trends for Cider/Perry
Cider/Perry Volumes Decline in Romania Amid Economic Pressure and Rising Value Growth
Market Polarization Intensifies as Craft Producers Like Pedro and Clarks Drive Niche Innovation
Chart 34 Clarks Is a Natural Cider Made Only From Romanian Apples
Chart 35 Volume Sales 2020-2030
Chart 36 Volume Sales by Category 2025
Cider/Perry Volumes Are Forecast to Decline Amid Seasonality and Limited Demand
Chart 37 Pedro Is a Unique Organic Dry Cider
Seasonal Visibility and Retail Activation Will Support Modest Value Growth
Chart 38 Forecast Volume Sales 2020-2030
Chart 39 Forecast Volume Sales by Category 2025-2030
Market Concentration Intensifies in Cider/Perry as Heineken Romani Sa Strengthens Its Leadership
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Promotions in Modern Retail Drive Loyalty among Price-Conscious Shoppers
Chart 42 Economic Context for Cider/Perry
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Cider/Perry
Chart 46 Population 2020-2030
Chart 47 Population by Generation 2025
Rtds in Romania
Key Data Insights
Rtds Summary
Chart 48 Key Industry Trends for Rtds
Rtds Edge Forward as Premium Spirit-Based Cocktails Drive Value Growth in 2025
Chart 49 Metaxa Brings in Romania Two Ready-To-Enjoy Cocktails
Spirit-Based Rtds Lead Growth through Cocktail Innovation and Flavour Localisation
Chart 50 Volume Sales 2020-2030
Chart 51 Volume Sales by Category 2025
Cocktail Culture and Convenience Will Drive Long-Term Rtd Growth
Innovation in Flavour and Format Will Support Category Resilience
Chart 52 Forecast Volume Sales 2020-2030
Chart 53 Forecast Volume Sales by Category 2025-2030
Concentrated Leadership Amid Portfolio Shifts and Cocktail-Driven Demand
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Discounters and Supermarkets Drive Sales as Price Pressures Mount
Specialist Online Stores and Delivery Apps Expand Premium Reach
Chart 56 Economic Context for Rtds
Chart 57 Real Gdp Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Rtds
Chart 60 Population 2020-2030
Chart 61 Population by Generation 2025
Spirits in Romania
Key Data Insights
Spirits Summary
Chart 62 Key Industry Trends for Spirits
Spirits See a Marginal Volume Decline Amid Strong Value Growth Driven by Inflation, Tax Rises and Premiumisation Trends
Other Spirits and White Spirits Remain Dominant Amid Shifting Preferences
Chart 63 Alexandrion 9 Stars Brings a New Perspective in Brandy through an Original Approach
Nolo Launches Respond to the Demand From Health-Focused Urban Drinkers
Chart 64 Lyer's Spiced Cane Spirit Offers a Non Alcoholic Rum Alternative
Chart 65 Volume Sales 2020-2030
Chart 66 Volume Sales by Category 2025
Gradual Return to Volume Growth Is Set to Be Driven by Premiumisation and Cocktail Culture
Homemade Production and Rising Excise Are Set to Reshape Competition
Chart 67 Forecast Volume Sales 2020-2030
Chart 68 Forecast Volume Sales by Category 2025-2030
Alexandrion Sabre Distilleries 1789 and Prodal 94 Maintain the Lead Amid Rising Premiumisation and Shifting Consumer Preferences
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Small Local Grocers Defend Share as Modern Retail Expands
Specialist Retail E-Commerce Shops Attract Urban Premium Spirits Buyers
Chart 71 Economic Context for Spirits
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Spirits
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025
Wine in Romania
Key Data Insights
Wine Summary
Chart 77 Key Industry Trends for Wine
Premiumisation and Heritage Help Offset Volume Decline in Romania’S Wine Market
Chart 78 Alutus Is a Distinctive Wine That Preserves and Celebrates the Tradition of Historic Romanian Winemaking
Indigenous Grape Varieties and Heritage Positioning Strengthen Still Wine Leadership
Chart 79 The Brand Manuscris Has Developed by Transforming Rara Neagra in a Distinctive Variety
Non Alcoholic Wine Records Rapid Growth but Remains Constrained by Value Perceptions
Chart 80 Volume Sales 2020-2030
Chart 81 Volume Sales by Category 2025
Chart 82 U108154963jgm.Xml for Wine
Wine Volumes Are Set to Soften as Premium and Non Alcoholic Options Drive Opportunities
Wine Tourism and Premium Experiences Are Expected to Support Long-Term Market Development
Chart 83 Forecast Volume Sales 2020-2030
Chart 84 Forecast Volume Sales by Category 2025-2030
Fragmentation Intensifies as Romania’S Wine Market Shifts toward Premiumisation and Smaller Producers
Consolidation and Premiumisation Reshape Romania’S Wine Industry
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Discounters Drive Channel Growth as Value-Seeking Reshapes Romania’S Wine Retail Landscape
Specialist Wine Stores Gain Traction through Curation, Expertise and Flexible Value Formats
Online Stores Attract Premium Buyers through Delivery and Exclusivity
Chart 87 Economic Context for Wine
Chart 88 Real Gdp Growth 2020-2030
Chart 89 Inflation 2020-2030
Chart 90 Consumer Context for Wine
Chart 91 Population 2020-2030
Chart 92 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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