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2025 Developments
Alcoholic drinks in Lithuania faced a significant decline in 2025, with total volume falling by 7% to 300 million litres, a sharper contraction than observed in neighbouring markets, as the combination of higher excise taxes, demographic headwinds, and an unusually cold summer accelerated existing structural challenges. A shrinking consumer base, driven by reduced participation among younger adults, was compounded by weak economic momentum and a slump in seasonal consumption. Premiumisation and the shift towards quality over quantity stand out as partial offsets to declining volumes, with more affluent consumers sustaining demand for premium beer and spirits, while the wider landscape was shaped by polarisation, defensive business strategies, and subdued innovation pipelines.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Lithuania?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Lithuania
2025 Developments
Key Data Insights
Volume Contracts Amid Structural Shifts and Unseasonal Summer Weather
Premium Beer Endures While Lower-Priced Options Lose Ground
Chart 1 Market Adapts to Premium and Mixing Trends
Rum Innovation Captures Consumers as Gin Fatigue Sets in
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Consumers Shift to Premium Beer as Volume Decline Continues
Premiumisation and Lighter Options Reshape Consumer Preferences
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Svyturys Utenos Alus Uab and Volfas Engelman Ab Defend Leadership as Genys Expands through Acquisition
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Maxima and Rimi Drive Bulk Purchases of Alcoholic Drinks
Cold Summer and Vat Changes Challenge Horeca as Discounters Gain
Vyno Meka and Vyno Klubas Fuel Online Growth with Specialist Appeal
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 8 Economic Context for Alcoholic Drinks
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Alcoholic Drinks
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Beer in Lithuania
Key Data Insights
Beer Summary
Premium Beer Retains Value as Consumers Prioritise Quality Amid Cold Summer Downturn
Chart 14 Premium Beer Bucks the Downward Trend
Lager Leads Volumes While Non-Alcoholic Beer Pivots to Premium for Value Growth
Genys Capitalises on Premiumisation as Resilience Shapes Beer Landscape
Chart 15 Non Alcoholic Beer Goes Premium
Chart 16 Volume Sales 2020-2030
Chart 17 Volume Sales by Category 2025
Younger Consumers Opt for Quality as Premiumisation Offsets Volume Decline
Chart 18 Forecast Volume Sales 2020-2030
Chart 19 Forecast Volume Sales by Category 2025-2030
Svyturys Utenos Alus and Volfas Engelman Reinforce Leadership through Brand Depth and Premium Focus
Chart 20 Company Shares 2025
Chart 21 Brand Shares 2025
Maxima, Rimi, Iki and Lidl Anchor Large-Format and Value-Driven Beer Sales
Lidl Expands Share as Online Retail Grows but Remains Marginal
Chart 22 Economic Context for Beer
Chart 23 Real Gdp Growth 2020-2030
Chart 24 Inflation 2020-2030
Chart 25 Consumer Context for Beer
Chart 26 Population 2020-2030
Chart 27 Population by Generation 2025
Cider/Perry in Lithuania
Key Data Insights
Cider/Perry Summary
Premium Brands Like Kopparberg Maintain Stability as Local Sweet Cider Declines
Chart 28 Premium Brands Are More Resistant Than Mainstream Lines
Cold Summer and Higher Excise Taxes Accelerate the Shift to Premium
Chart 29 Cold Summer Hampers Cider Sales
Chart 30 Volume Sales 2020-2030
Chart 31 Volume Sales by Category 2025
Premium Producers Target Summer Demand as Mass Sales Plateau
Chart 32 Forecast Volume Sales 2020-2030
Chart 33 Forecast Volume Sales by Category 2025-2030
Fizz and Kiss Lose Ground as Consumer Preferences Shift
Chart 34 Company Shares 2025
Chart 35 Brand Shares 2025
Maxima, Rimi and Iki Capture Bulk Purchases with Convenience and Range
Barbora and Rimi Expand Online Reach as E-Commerce Leverages Brick-And-Mortar Strength
Chart 36 Economic Context for Cider/Perry
Chart 37 Real Gdp Growth 2020-2030
Chart 38 Inflation 2020-2030
Chart 39 Consumer Context for Cider/Perry
Chart 40 Population 2020-2030
Chart 41 Population by Generation 2025
Rtds in Lithuania
Key Data Insights
Rtds Summary
Shift toward Premium and Mid-Priced Rtds as Excise Hikes Curtail Economy Lines
Chart 42 Premium and Mid-Priced Rtds Prevail
Mix and a Le Coq Strengthen Their Hold as Cocktail Experimentation Broadens Consumer Appeal
Chart 43 Volume Sales 2020-2030
Chart 44 Volume Sales by Category 2025
Excise Tax Increases and Sugar Concerns Reshape Consumer Choices
Premium Flavours and Packaging Drive Value but Limit Volume Recovery
Chart 45 Forecast Volume Sales 2020-2030
Chart 46 Forecast Volume Sales by Category 2025-2030
Volfas Engelman Ab and Alita Ab Expand Share as Mid-Priced Rtds Dominate
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Maxima, Rimi and Iki Drive Bulk Purchasing through Large-Format Stores
Chart 49 Economic Context for Rtds
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Rtds
Chart 53 Population 2020-2030
Chart 54 Population by Generation 2025
Spirits in Lithuania
Key Data Insights
Spirits Summary
Rising Prices and a Shift to Quality over Quantity Led to Volume Decline
Chart 55 Spirits Adapt to Cocktail Mixing Trend
White Spirits Lose Ground as Brandy and Vodka Consumption Falls
Martini and Captain Morgan Expand Non Alcoholic Choices to Attract New Drinkers
Chart 56 Niche Spirits Grow in Variety
Chart 57 Volume Sales 2020-2030
Chart 58 Volume Sales by Category 2025
Consumers Shift to Lighter Options as Vodka and Brandy Lose Ground
Non Alcoholic Launches Attract Young Adult Drinkers and Drive Growth
Chart 59 Forecast Volume Sales 2020-2030
Chart 60 Forecast Volume Sales by Category 2025-2030
Stumbras Ab Consolidates Lead as Rivals Lose Share
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Maxima and Rimi Drive Bulk Purchases with Wide Assortments
Vyno Meka and Vyno Klubas Expand Online Reach through Partnerships
Chart 63 Economic Context for Spirits
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Spirits
Chart 67 Population 2020-2030
Chart 68 Population by Generation 2025
Wine in Lithuania
Key Data Insights
Wine Summary
Declining Wine Consumption as Young Adults Shift to Lighter Alternatives
Chart 69 Wine Drinkers Shift to Lighter Options
Voruta Winterspice Cherry Expands Niche for Non Alcoholic Options
Italian Suppliers Benefit as Red Wine Declines and White Wine Rises
Chart 70 Volume Sales 2020-2030
Chart 71 Volume Sales by Category 2025
Younger Consumers Favour Sparkling Wine as Lighter Options Gain Ground
Female Audience and Young Adult Drinkers Reshape Wine Preferences and Growth
Chart 72 Forecast Volume Sales 2020-2030
Chart 73 Forecast Volume Sales by Category 2025-2030
Alita and Bosca Defend Volume Share as Imports Intensify Competition
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Maxima, Rimi and Norfa Drive Wine Purchases as Specialists Gain Visibility
Specialist and Mainstream Retailers Attract Wine Shoppers with Online Convenience and Trusted Service
Chart 76 Economic Context for Wine
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Wine
Chart 80 Population 2020-2030
Chart 81 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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