Competitive Landscape
Concentrated Leadership Amid Portfolio Shifts and Cocktail-Driven Demand
RTDs in Romania in 2025 exhibited a moderately concentrated competitive structure, with the top three companies—BDG Import SRL, Diageo Balkans Ltd, and Zarea SA—accounting for a combined volume share of 63%. BDG Import SRL held the leading position with a 23% share, followed closely by Diageo Balkans Ltd at 21% and Zarea SA at 19%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Romania?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Romania - Category analysis
Key Data Insights
Rtds Summary
Rtds Edge Forward as Premium Spirit-Based Cocktails Drive Value Growth in 2025
Spirit-Based Rtds Lead Growth through Cocktail Innovation and Flavour Localisation
Cocktail Culture and Convenience Will Drive Long-Term Rtd Growth
Innovation in Flavour and Format Will Support Category Resilience
Concentrated Leadership Amid Portfolio Shifts and Cocktail-Driven Demand
Discounters and Supermarkets Drive Sales as Price Pressures Mount
Specialist Online Stores and Delivery Apps Expand Premium Reach
Alcoholic Drinks in Romania - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks Decline in Volume but Grow in Value Amid Inflation, Tax Rises and Accelerating Premiumisation Trends
Non Alcoholic Beer Moves into the Mainstream as the Moderation Trend Rises
Premiumisation Drives Market Polarization as Consumers Seek Quality and Authentic Drinking Experiences
Alcoholic Drinks Face a Slow Recovery as High Prices Constrain Growth Despite Improving Economic Conditions
Rtds Set to Lead Growth as Retail Expansion Supports the Shift Towards Branded Alcoholic Drinks
Market Formalisation Will Gradually Shift Consumers Towards Branded Alcoholic Drinks
Ursus Breweries Consolidates Its Lead as Beer Giants Outpace Rivals
Small Local Grocers Defend Its Lead as Discounters Expand Reach
Specialist Online Stores Boost Premium Sales through Rapid Delivery Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Taxation and Duty Levies
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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