Competitive Landscape
Hartwall Extends Lead as Rivals Launch New Flavour Innovations
The RTDs field in Finland in 2025 was concentrated, with Hartwall Oy Ab holding a commanding position. In 2025, Hartwall increased its total volume share to 42%, up from 38% in 2024, reinforcing its role as the clear leader.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Finland?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Finland - Category analysis
Key Data Insights
Rtds Summary
Non Alcoholic Products Attract Rising Interest as Overall Volume Declines
Spirit-Based Drinks Maintain Lead
Flavour Experimentation and Craft Launches Shape Consumer Discovery
Olvi Leverages Sustainability Gains to Drive Domestic Loyalty
Laitilan and Nokian Panimo Fuel Flavour and Visual Innovation
Hartwall and Laitilan Respond to Rising Sober-Curious Demand
Hartwall Extends Lead as Rivals Launch New Flavour Innovations
Supermarkets and Hypermarkets Benefit From Assortment and Accessibility
E-Commerce Adoption Rises Despite Regulatory Barriers to Home Delivery
Craft and Premium Offerings Expand in Mainstream Grocery Aisles
Alcoholic Drinks in Finland - Industry Overview
2025 Developments
Key Data Insights
Olvi Oyj Leverages Innovation and Wellness to Drive Non Alcoholic Launches
Coolhead Brew Captures Attention with Bold Flavour Experimentation
Finns Embrace Moderation and Value Amid Economic Pressure
Polarised Spending and Premium Launches Reshape Consumer Behaviour
Non Alcoholic Innovation and Local Storytelling Drive Future Growth
Olvi Oyj Expands Reach as Hartwall Strengthens through Acquisitions
Rye Rye Oy and Coolhead Brew Drive Innovation with Award-Winning Launches
Hypermarkets and Supermarkets Capture Sales as Alko Loses Share
Draft Legislation Delays Limit Growth in Digital Alcohol Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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