Competitive Landscape
Don Simon and Casal Garcia Defend Positions through Pricing and Variety
The competitive landscape within RTDs in Portugal remains relatively concentrated at the top, with three leading companies—Garcias, PrimeDrinks, and Super Bock Group—together accounting for a total volume share of 58% in 2025. Over the period from 2020 to 2025, the overall concentration has remained stable, as the top three have not seen dramatic shifts in their aggregate share, though individual company positions have fluctuated slightly.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Portugal?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Portugal - Category analysis
Key Data Insights
Rtds Summary
Coca-Cola and Pernod Ricard Boost Sales of Spirit-Based Rtds with New Launches
Sociedade Central De Cervejas Targets Older Consumers with Wine-Based Innovation
Pernod Ricard Leverages New Launches to Capture Lighter Drinking Occasions
Players to Drive Premiumisation through New Flavour Innovation
Don Simon and Casal Garcia Defend Positions through Pricing and Variety
Supermarkets Strengthen Reach as Physical Stores Drive Sales
Discounters Attract Value Seekers as Cost Pressures Persist
Online Channel Faces Hurdles as Delivery and Habits Limit Growth
Alcoholic Drinks in Portugal - Industry Overview
2025 Developments
Key Data Insights
Pernod Ricard Drives Innovation in Rtds as Moderation Reshapes Consumption
Praxis and 2 Corvos Expand 0% Beer to Attract New Drinkers
Private Label and Premium Brands Drive Polarisation Amid Moderation
Super Bock Group Extends Lead as Rtds and 0% Beer Drive Relevance
Supermarkets Leverage Proximity to Maintain Off-Trade Dominance
Online Channels Attract Young Consumers of Legal Drinking Age, but Face Cultural Headwinds
Legislation
Legal Purchasing Age and Legal Drinking Age
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!