Competitive Landscape
Latvijas Balzams Strengthens Lead with Brand Innovation Amid Financial Challenges
The RTDs space in Latvia displays moderate concentration, with Latvijas Balzams and Cesu Alus together accounting for 39% of total volume share in 2025, up from 35% in 2020. Over the five years, the industry has become more concentrated, as Latvijas Balzams increased its share from 18% in 2020 to 21% in 2025, while Cesu Alus also grew its presence from 17% to 18%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Latvia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Latvia - Category analysis
Key Data Insights
Rtds Summary
Cesu's 14% Sees Shrinking Share as Higher Alcohol Options Decline
Retail Restrictions From August Reshape Morning Purchasing Habits
Classic Cocktails and Sweet Innovations Sustain Appeal Amid Decline
Homemade Cocktails Limit Sweet Cocktail Sales as Demand Shifts
Spirit-Based Drinks Maintain Lead as Wine-Based Options Narrow the Gap
Bold Flavours and Product Innovation Boost Resilience against Declining Volumes
Latvijas Balzams Strengthens Lead with Brand Innovation Amid Financial Challenges
Maxima and Rimi Boost Sales with In-Store Promotions and Diverse Ranges
Supermarket E-Commerce Extends Reach but Remains Tied to Physical Store Brands
Alcoholic Drinks in Latvia - Industry Overview
2025 Developments
Key Data Insights
Aldaris and Tervetes Build Loyalty as Mainstream Brands Lose Ground
Brandy Leverages Price Dynamics to Capture Share as Vodka Retreats
Cold Summer Suppresses Outdoor Drinking and Reshapes Consumer Habits
Consumers Shift From Strong Drinks to Lighter Wines as Premium Cider Gains Appeal
Latvijas Balzams’ Instability and Cross-Category Innovation Create New Risks and Opportunities
Aldaris Leverages Promotions and Portfolio Breadth to Widen Its Lead
Maxima and Rimi Drive Supermarket Dominance with Promotions and Product Range
Discounters and Supermarkets Adapt to Cost Sensitivity and Changing Habits
Maxima and Rimi Extend E-Commerce Reach as Online Shopping Mirrors Store Offers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Premium Brands Capture Loyalty as Consumers Shift Preferences
Cold Summer Limits Outdoor Sales and Reshapes Product Demand
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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