Competitive Landscape
Volfas Engelman Ab and Alita Ab Expand Share as Mid-Priced Rtds Dominate
The RTDs environment in Lithuania in 2025 was marked by a notable rise in concentration, with the leading players consolidating their positions. Volfas Engelman AB, associated with the A Le Coq brand, increased its volume share to 27%, up from 22% in 2024, representing the most significant single-year gain in the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Lithuania?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Lithuania - Category analysis
Key Data Insights
Rtds Summary
Shift toward Premium and Mid-Priced Rtds as Excise Hikes Curtail Economy Lines
Mix and a Le Coq Strengthen Their Hold as Cocktail Experimentation Broadens Consumer Appeal
Excise Tax Increases and Sugar Concerns Reshape Consumer Choices
Premium Flavours and Packaging Drive Value but Limit Volume Recovery
Volfas Engelman Ab and Alita Ab Expand Share as Mid-Priced Rtds Dominate
Maxima, Rimi and Iki Drive Bulk Purchasing through Large-Format Stores
Alcoholic Drinks in Lithuania - Industry Overview
2025 Developments
Key Data Insights
Volume Contracts Amid Structural Shifts and Unseasonal Summer Weather
Premium Beer Endures While Lower-Priced Options Lose Ground
Rum Innovation Captures Consumers as Gin Fatigue Sets in
Consumers Shift to Premium Beer as Volume Decline Continues
Premiumisation and Lighter Options Reshape Consumer Preferences
Svyturys Utenos Alus Uab and Volfas Engelman Ab Defend Leadership as Genys Expands through Acquisition
Maxima and Rimi Drive Bulk Purchases of Alcoholic Drinks
Cold Summer and Vat Changes Challenge Horeca as Discounters Gain
Vyno Meka and Vyno Klubas Fuel Online Growth with Specialist Appeal
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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