Competitive Landscape
Alpha Brands Accelerates Growth as Hansa Borg Defends Leadership
The RTDs landscape in Norway is best characterised as moderately concentrated, with three companies—Hansa Borg Bryggerier, Alpha Brands, and Ringnes— holding a combined total volume share of 70% in 2025. Smaller players such as Brewery International and Big Norwegian continue to lose ground, reinforcing the trend towards concentration at the top.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Norway?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Norway - Category analysis
Key Data Insights
Rtds Summary
Ringnes Boosts Sugar-Free Sales through Nolo Promotions and Innovation
Hansa Borg and Alpha Brands Expand Appeal through Rapid Flavour Launches
Younger Consumers of Legal Drinking Age Embrace Health-Focused Rtds with Innovative Flavours
Flavour Experimentation and Premiumisation Redefine Consumer Expectations
Alpha Brands Accelerates Growth as Hansa Borg Defends Leadership
Supermarkets Boost Sales with Increased Shelf Space and Summer Promotions
Oda’S Struggles Limit the Impact of Retail E-Commerce on Sales of Rtds
Summer Demand and Event-Led Sales Shape Channel Dynamics for Rtds
Alcoholic Drinks in Norway - Industry Overview
2025 Developments
Key Data Insights
Kiwi Drives Nolo Sales Growth through Aggressive Price Campaigns
Vinmonopolet Capitalises on Sober Curiosity with Its Expanding Nolo Range
New Launches Respond to Rising Demand for Low-Calorie and Alcohol-Free Choices
Ringnes Sustains Leadership as Alpha Brands Fuels Innovation-Driven Competition
Vinmonopolet Leverages Exclusivity to Reinforce Premium Positioning
Oda and Food Delivery Apps Drive Double-Digit Online Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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