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2026 Developments
Snacks in Tunisia is displaying a strong value performance in 2026, driven by the strength of domestic producers and the increasing emphasis on affordable, accessible products amidst persistent inflation and stagnant demand by volume. The environment remains attractive due to a forecast CAGR of 9% through 2031, continued gains in household food spending and the successful adaptation of local manufacturers to evolving shopper needs, particularly as imported products become less competitive on price. To capitalise on these dynamics, brands must focus on maintaining price stability, innovating in flavours and packaging, leveraging both traditional and modern retail networks, and responding rapidly to digital and health-conscious consumer preferences. This combination of value-driven strategy and agile product development positions snacks as a resilient and promising area for sustained investment, even as demographic shifts and rising costs reshape purchasing patterns.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Tunisia?
- Which are the leading brands in Snacks in Tunisia?
- How are products distributed in Snacks in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Tunisia
2026 Developments
Key Data Insights
Domestic Brands Innovate on Value to Retain Price-Conscious Shoppers
Innovative Flavour Launches Drive Growth in Savoury Snacks and Ice Cream
Chart 1 Daddy's Chips Mojito Summer Edition
Bulk Formats and Flexible Purchasing Redefine Snack Accessibility
Chart 2 Zino Cornet Chips
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Domestic Players to Expand Value Ranges as Affordability Shapes Demand
Sweet Biscuits and Ice Cream to Retain Scale as Value Shifts Drive Growth
Health-Focused Claims and Local Innovation to Broaden Shopper Choices
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Saida Group Leverages Established Brands and Distribution for Continued Leadership
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Traditional Grocers Retain Leadership as Shoppers Seek Affordability
Delivery Partnerships and Digital Platforms Fuel Online Sales Growth
Chart 9 Retail Channels 2021-2026
Chart 10 Economic Context for Snacks
Chart 11 Real Gdp Growth 2021-2031
Chart 12 Inflation 2021-2031
Chart 13 Consumer Context for Snacks
Chart 14 Population 2021-2031
Chart 15 Population by Generation 2026
Chocolate Confectionery in Tunisia
Key Data Insights
Chocolate Confectionery Summary
Tablets Lead Sales as Affordability and Availability Drive Demand
Chart 16 Palmary Magma
Gifting Occasions and Consumer Insight Drive Boxed Assortments Growth
Chart 17 Eid Boxed Assortment
Chart 18 Value Sales 2021-2031
Chart 19 Volume Sales 2021-2031
Chart 20 Value Sales by Category 2026
International Brands and Artisans to Intensify Competition with Premium Launches
Tablets to Retain Lead as Boxed Assortments Accelerate with Premium Gifting
Health Trends to Reshape Pricing, Innovation and Positioning
Chart 21 Forecast Value Sales 2021-2031
Chart 22 Forecast Value Sales by Category 2026-2031
Société Tunisienne De Chocolaterie Et De Confiserie Extends Dominance through Multi-Tiered Branding
Chart 23 Company Shares 2026
Chart 24 Brand Shares 2026
Small Local Grocers Sustain Mass Chocolate Sales through Accessibility
Chart 25 Retail Channels 2021-2026
Chart 26 Economic Context for Chocolate Confectionery
Chart 27 Real Gdp Growth 2021-2031
Chart 28 Inflation 2021-2031
Chart 29 Consumer Context for Chocolate Confectionery
Chart 30 Population 2021-2031
Chart 31 Population by Generation 2026
Gum in Tunisia
Key Data Insights
Gum Summary
Chewing Gum Remains Largest by Value as Bubble Gum Accelerates Growth
Affordability, Impulse Formats and Demographic Pressures Define Gum in Tunisia
Chart 32 Liquid Filling Bubble Gum
Chart 33 Value Sales 2021-2031
Chart 34 Volume Sales 2021-2031
Chart 35 Value Sales by Category 2026
Mass Products to Remain Primary Driver of Volume Sales
Chewing Gum to Consolidate Its Lead as Bubble Gum Demand Wanes
Premium Innovations and Sugar-Free Trends to Target Higher-Income Consumers
Chart 36 Forecast Value Sales 2021-2031
Chart 37 Forecast Value Sales by Category 2026-2031
Confiserie Triki Le Moulin Sarl Sustains Dominance with Broad Brand Reach
Chart 38 Company Shares 2026
Chart 39 Brand Shares 2026
Traditional Grocers Drive Accessibility and Unit Sales for Children
Chart 40 Retail Channels 2021-2026
Chart 41 Economic Context for Gum
Chart 42 Real Gdp Growth 2021-2031
Chart 43 Inflation 2021-2031
Chart 44 Consumer Context for Gum
Chart 45 Population 2021-2031
Chart 46 Population by Generation 2026
Sugar Confectionery in Tunisia
Key Data Insights
Sugar Confectionery Summary
Papillon Expands Shelf Presence and Reshapes Everyday Snacking Habits
Haribo and Bebeto Lose Ground as Domestic Marshmallow Launches Widen Access
Chart 47 Value Sales 2021-2031
Chart 48 Volume Sales 2021-2031
Chart 49 Value Sales by Category 2026
Unpackaged Formats and Domestic Pricing Strength to Define Sugar Confectionery
Everyday Affordability and Seasonal Demand to Cement Other Sugar Confectionery's Leadership
Imported Gummies and Jellies to Accelerate Value Growth through Modern Retail
Chart 50 Forecast Value Sales 2021-2031
Chart 51 Forecast Value Sales by Category 2026-2031
La Confiserie Des Aghlabites (Soboco) Secures Lead through Product Diversity
Chart 52 Company Shares 2026
Chart 53 Brand Shares 2026
Small Local Grocers Lose Ground as Modern Retail Widens Appeal
Chart 54 Retail Channels 2021-2026
Chart 55 Economic Context for Sugar Confectionery
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Sugar Confectionery
Chart 59 Population 2021-2031
Chart 60 Population by Generation 2026
Ice Cream in Tunisia
Key Data Insights
Ice Cream Summary
Brands Drive Affordable Indulgence to Capture Middle-Income Demand
Chart 61 New Selja Cruncheo
Brands Capture Attention with Indulgent Launches for Winter and Special Occasions
Chart 62 Black Forest Ice Cream
Chart 63 Value Sales 2021-2031
Chart 64 Volume Sales 2021-2031
Chart 65 Value Sales by Category 2026
Ola, Selja and Eskimo to Extend Reach with Single-Portion Innovation
Paradice and Cerise to Attract New Shoppers with Premium Artisanal Offerings
Chart 66 Forecast Value Sales 2021-2031
Chart 67 Forecast Value Sales by Category 2026-2031
Leading Players Leverage Mass Brands and Affordable Quality to Maintain Dominance
Chart 68 Company Shares 2026
Chart 69 Brand Shares 2026
Small Local Grocers Sustain Lead as Discounters Accelerate Share Gains
Chart 70 Retail Channels 2021-2026
Chart 71 Economic Context for Ice Cream
Chart 72 Real Gdp Growth 2021-2031
Chart 73 Inflation 2021-2031
Chart 74 Consumer Context for Ice Cream
Chart 75 Population 2021-2031
Chart 76 Population by Generation 2026
Savoury Snacks in Tunisia
Key Data Insights
Savoury Snacks Summary
Céréalis Leverages Price Promotions to Retain Value-Conscious Shoppers
Chart 77 Céréalis Emphasises Affordability
Salty Snacks Dominate as Affordability Strategies Drive Sales
Maxxx Chips Taps National Pride to Expand Spicy Snack Appeal
Chart 78 Maxxx Chips
Chart 79 Value Sales 2021-2031
Chart 80 Volume Sales 2021-2031
Chart 81 Value Sales by Category 2026
Domestic Brands to Expand Small Pack Sizes to Reach Price-Conscious Shoppers
Social Media Campaigns to Boost Direct Engagement with Younger Consumers
Chart 82 Forecast Value Sales 2021-2031
Chart 83 Forecast Value Sales by Category 2026-2031
Céréalis Sa Secures Shopper Loyalty as Rivals Innovate to Challenge
Chart 84 Company Shares 2026
Chart 85 Brand Shares 2026
Small Local Grocers Maintain Reach as Modern Retail Expands
Géant, Carrefour and Monoprix Invest in Digital Platforms to Capture New Shoppers
Chart 86 Retail Channels 2021-2026
Chart 87 Economic Context for Savoury Snacks
Chart 88 Real Gdp Growth 2021-2031
Chart 89 Inflation 2021-2031
Chart 90 Consumer Context for Savoury Snacks
Chart 91 Population 2021-2031
Chart 92 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Rising Food Spending and Premiumisation Support Value Growth
Affordable Health Positioning and Social Media Trends Drive Sweet Biscuits Innovation
Chart 93 Lbm Tea Time
Sobco’S Pricing Strategy Challenges Domestic Dominance with Value-Driven Appeal
Chart 94 Value Sales 2021-2031
Chart 95 Volume Sales 2021-2031
Chart 96 Value Sales by Category 2026
Local Brands to Use Digital Channels to Boost Product Innovation and Engagement
Brands to Drive Sweet Biscuits Dominance through Affordable Innovation
Fruit Snacks to Gain Momentum with Health-Driven Launches
Chart 97 Forecast Value Sales 2021-2031
Chart 98 Forecast Value Sales by Category 2026-2031
Société Tunisienne De Biscuiterie (Sotubi) Sustains Dominance by Expanding Reach
Chart 99 Company Shares 2026
Chart 100 Brand Shares 2026
Small Local Grocers Sustain Reach by Focusing on Domestic Sweet Biscuits
Carrefour and Glovo Partnership Drives Steady Growth in Retail E-Commerce
Chart 101 Retail Channels 2021-2026
Chart 102 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 103 Real Gdp Growth 2021-2031
Chart 104 Inflation 2021-2031
Chart 105 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 106 Population 2021-2031
Chart 107 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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