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2026 Developments
Snacks in Ireland continue to show strong momentum in 2026, supported by a favourable macroeconomic environment and rising consumer spending on food. The environment remains an attractive area for growth, outperforming many regional peers through resilient everyday demand and a focus on incremental, brand-led innovation rather than major disruption. A growing preference for more substantial, indulgent and portable options is reshaping consumption patterns, with snacks increasingly serving as meal replacements and becoming more embedded in daily eating routines. Established brands are well positioned to benefit as competition intensifies around flavour innovation, with repeat purchases increasingly driven by distinctive taste experiences rather than functional changes. The continued strength of leading players, alongside the importance of supermarkets and convenience stores, highlights the need for broad channel reach and ongoing investment in flavour and format innovation to sustain growth and protect share.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Ireland?
- Which are the leading brands in Snacks in Ireland?
- How are products distributed in Snacks in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Ireland
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Steady Consumer Demand Supports Continued Growth in Snacks
Flavour Experimentation Refreshes Established Brands
Chart 2 Flavour Diversification Appeals to Broader Consumer Base
More Substantial Products Broaden Consumption Occasions
Chart 3 Maryland S’Wich for Everyday Eating Occasions
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Flavour-Led Innovation Expected to Support Long-Term Value Growth
Confectionery Set to Strengthen Its Position through Premium Taste Experiences
Filling and Convenient Formats to Capture Meal Replacement Occasions
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Cadbury and Tayto Reinforce Their Lead as Innovation Sustains Loyalty
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Supermarkets Retain Leadership as Channel Shares Remain Broadly Stable
Value-Conscious Consumers Replace Foodservice Occasions with Retail Purchases
Chart 10 Retail Channels 2021-2026
Consumer Behaviour Shifts Underpin a New Innovation Agenda
Recent Launches Reflect the Strategic Repositioning of Familiar Formats
Incremental Innovation Strengthens Competitive Positioning and Supports Value
Chart 11 Economic Context for Snacks
Chart 12 Real GDP Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Snacks
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chocolate Confectionery in Ireland
Key Data Insights
Chocolate Confectionery Summary
Chart 17 Key Industry Trends for Chocolate Confectionery
Premiumisation and Seasonal Demand Sustain Value Growth Despite Volume Decline
Healthy Indulgence Reshapes Chocolate Confectionery through Permissible Treats
Chart 18 Fruit-And-Chocolate Frozen Snacks
Insight-Led Collaborations Drive Relevance and Consumer Engagement
Chart 19 Cadbury Biscoff Demonstrates Insight-Driven Innovation
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Seasonal Gifting and Premiumisation Expected to Sustain Value Growth
Tablets Set to Maintain Leadership through Innovation and Sharing Occasions
Health and Affordability Projected to Create New Competitive Pressures
Chart 23 Analyst Insight for Chocolate Confectionery
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Cadbury Sustains Leadership through Enduring Brand Equity and Innovation
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets and Convenience Stores Capture Impulse and Gifting Demands
E-Commerce Remains a Niche Channel for Planned Purchases
Chart 28 Retail Channels 2021-2026
Format Disruption and Open Innovation Reshape the Product Agenda
Trüfrü and Cadbury Dairy Milk Biscoff Offer Contrasting Approaches to Product Differentiation
Frozen Adjacency and Co-Branding Economics Alter the Competitive Landscape
Chart 29 Economic Context for Chocolate Confectionery
Chart 30 Real GDP Growth 2021-2031
Chart 31 Inflation 2021-2031
Chart 32 Consumer Context for Chocolate Confectionery
Chart 33 Population 2021-2031
Chart 34 Population by Generation 2026
Gum in Ireland
Key Data Insights
Gum Summary
Strong Consumer Spending Supports Steady Growth
Extra Refreshers Broadens Appeal through Fruit-Led Innovation
Chart 35 Extra Refreshers Offers Novelty and Indulgence
Chart 36 Value Sales 2021-2031
Chart 37 Volume Sales 2021-2031
Chart 38 Value Sales by Category 2026
Brand Loyalty and Habitual Use Expected to Support Steady Growth
Flavour Diversification Set to Broaden Consumer Appeal
Marketing Activation to Reinforce Visibility and Brand Relevance
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Entrenched Dominance Limits Competitive Disruption
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Impulse Purchasing Continues to Shape Retail Distribution
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Gum
Chart 45 Real GDP Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Gum
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Sugar Confectionery in Ireland
Key Data Insights
Sugar Confectionery Summary
Steady Consumer Demand and Rising Incomes Support Continued Growth
Sour Flavours and Modernised Classics Stimulate Demand
Chart 50 Rowntree’S Refresh a Heritage Brand
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Chart 53 Value Sales by Category 2026
Established Brands Expected to Sustain Growth through Measured Product Refreshes
Gummies and Jellies Set to Advance through Sensory and Format Innovation
Chart 54 Forecast Value Sales 2021-2031
Chart 55 Forecast Value Sales by Category 2026-2031
Haribo and Rowntree’S Reinforce Leadership as Competitive Positions Remain Stable
Chart 56 Company Shares 2026
Chart 57 Brand Shares 2026
Convenience Retailers Strengthen Leadership While Supermarkets Remain a Key Destination
E-Commerce Expands through Multipacks and Planned Purchasing
Chart 58 Retail Channels 2021-2026
Chart 59 Economic Context for Sugar Confectionery
Chart 60 Real GDP Growth 2021-2031
Chart 61 Inflation 2021-2031
Chart 62 Consumer Context for Sugar Confectionery
Chart 63 Population 2021-2031
Chart 64 Population by Generation 2026
Ice Cream in Ireland
Key Data Insights
Ice Cream Summary
Ice Cream Evolves into an Everyday Sweet Snacking Occasion
Chart 65 Haribo Push-Up Expands Consumption Occasions
Take-Home Ice Cream Leads Sales While Plant-Based Options Post Fastest Growth
Irish Provenance Strengthens Premium Positioning
Chart 66 Emerald Ice-Cream Drives Premiumisation
Chart 67 Value Sales 2021-2031
Chart 68 Volume Sales 2021-2031
Chart 69 Value Sales by Category 2026
Steady Growth Is Set to Be Supported by Take-Home Demand and Plant-Based Expansion
Premium Positioning Expected to Strengthen Value Growth through Quality and Provenance
Chart 70 Forecast Value Sales 2021-2031
Chart 71 Forecast Value Sales by Category 2026-2031
Magnum Strengthens Its Lead as Brand Loyalty Limits Competitive Disruption
Chart 72 Company Shares 2026
Chart 73 Brand Shares 2026
Supermarkets Maintain Lead as Discounters and Convenience Retailers Gain Ground
Chart 74 Retail Channels 2021-2026
Chart 75 Economic Context for Ice Cream
Chart 76 Real GDP Growth 2021-2031
Chart 77 Inflation 2021-2031
Chart 78 Consumer Context for Ice Cream
Chart 79 Population 2021-2031
Chart 80 Population by Generation 2026
Savoury Snacks in Ireland
Key Data Insights
Savoury Snacks Summary
Chart 81 Key Industry Trends for Savoury Snacks
Value Growth Continues to Outpace Volume Gains
Spicy Flavours Drive Demand for Bolder Snacking Experiences
Chart 82 Rising Demand for Spicy Snacks
Premiumisation Drives Demand for Elevated Flavour Experiences
Chart 83 O’Donnells Premiumises Irish Crisps
Chart 84 Value Sales 2021-2031
Chart 85 Volume Sales 2021-2031
Chart 86 Value Sales by Category 2026
Premiumisation Expected to Drive Value Growth through 2031
Bold Flavour Innovation Set to Keep Established Brands Relevant
Health-Conscious and Social Consumption Occasions to Reshape Product Formats
Chart 87 Analyst Insight for Savoury Snacks
Chart 88 Forecast Value Sales 2021-2031
Chart 89 Forecast Value Sales by Category 2026-2031
Stable Leadership Limits Competitive Disruption
Chart 90 Company Shares 2026
Chart 91 Brand Shares 2026
Convenience Stores Strengthen Their Lead through Impulse Consumption
E-Commerce and Retail Innovation Expand Purchasing Occasions
Chart 92 Retail Channels 2021-2026
Flavour Adventure and Wellness Converge to Shape New Product Directions
New Products Bridge Culinary Credibility with Accessible Snacking Occasions
Product Innovation Strengthens Margin and Raises Competitive Expectations
Chart 93 Economic Context for Savoury Snacks
Chart 94 Real GDP Growth 2021-2031
Chart 95 Inflation 2021-2031
Chart 96 Consumer Context for Savoury Snacks
Chart 97 Population 2021-2031
Chart 98 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Sweet Biscuits Benefit From the Growing Role of Snacks in Daily Eating Habits
Chart 99 Maryland S’Wich Cookies as a Filling, Everyday Snack
Flavour Innovation Expands the Appeal of Snack Bars
Chart 100 All Real Nutrition Refreshes Protein Bars
Chart 101 Value Sales 2021-2031
Chart 102 Volume Sales 2021-2031
Chart 103 Value Sales by Category 2026
Rising Food Expenditure Expected to Support Steady Expansion through 2031
Frequent Snacking Set to Broaden Consumption Occasions
Quality Credentials Poised to Strengthen Brand Differentiation
Chart 104 Forecast Value Sales 2021-2031
Chart 105 Forecast Value Sales by Category 2026-2031
Leading Brands Maintain Their Positions Despite a Gradual Easing of Concentration
Chart 106 Company Shares 2026
Chart 107 Brand Shares 2026
Discounters Gain Ground as Supermarkets Retain Dominance
Changing Consumption Habits Support Growth across Retail Channels
Chart 108 Retail Channels 2021-2026
Chart 109 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 110 Real GDP Growth 2021-2031
Chart 111 Inflation 2021-2031
Chart 112 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 113 Population 2021-2031
Chart 114 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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