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2026 Developments
Snacks in Portugal is delivering positive value growth in 2026, with a year-on-year increase of 5%, outpacing overall food expenditure trends despite ongoing economic headwinds. The appeal of snacks remains high, underpinned by the resilience of demand even as purchasing decisions shift towards affordability and value, with private label products and discounters gaining share and supermarkets retaining a leading role due to aggressive promotions and extensive reach. The most successful strategies balance innovation and cost, as exemplified by new product launches in premium ice cream and chocolate, the adoption of smaller pack formats and the use of real-time consumer insights to adapt offerings and target promotions. To maintain competitiveness, brands must prioritise data-driven marketing, flexible pricing architectures and rapid response to consumer trends, while leveraging premium positioning in areas like ice cream to capture incremental value. The outlook for snacks remains attractive, with a projected CAGR of 5% through 2031 and sustained growth expected in both retail value and innovation-led segments, provided players continue to adapt to evolving consumer preferences and heightened competition from private label and digital channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Portugal?
- Which are the leading brands in Snacks in Portugal?
- How are products distributed in Snacks in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Portugal
2026 Developments
Key Data Insights
Brands Shape Value through Innovation and Data-Driven Engagement
Magnum Captures Premium Indulgence as Pistachio Trend Lifts Ice Cream Sales
Chart 1 Influence of Dubai Chocolate
Private Label Expansion Drives Competitive Pricing and Format Innovation
Chart 2 Controlled Indulgence
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Retailers to Leverage Data to Intensify Competition with Branded Snacks
Premium Innovation to Drive Ice Cream, Chocolate and Savoury Snacks Ahead
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Top Players Sustain Leadership as Ice Cream Transitions Boost Competition
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Supermarkets Drive Sales with Broad Portfolios and Promotions
Mercadona Gains Share as E-Commerce and Discounters Accelerate Growth
Chart 9 Retail Channels 2021-2026
Chart 10 Economic Context for Snacks
Chart 11 Real GDP Growth 2021-2031
Chart 12 Inflation 2021-2031
Chart 13 Consumer Context for Snacks
Chart 14 Population 2021-2031
Chart 15 Population by Generation 2026
Chocolate Confectionery in Portugal
Key Data Insights
Chocolate Confectionery Summary
Chart 16 Key Industry Trends for Chocolate Confectionery
Affordability Drives Growth through Aggressive Discounts and Smaller Formats
Premiumisation Aids Boxed Assortment and Chocolate Pouches Growth
Chart 17 Value Sales 2021-2031
Chart 18 Volume Sales 2021-2031
Chart 19 Value Sales by Category 2026
Brands to Leverage Premiumisation and Social Media to Defend Value
Tablets to Hold Firm While Boxed Assortments Emerge as the Fastest Growing Category
Chart 20 Forecast Value Sales 2021-2031
Chart 21 Forecast Value Sales by Category 2026-2031
Ferrero Ibérica Sa Sustains Lead as Innovation Drives Brand Strength
Chart 22 Company Shares 2026
Chart 23 Brand Shares 2026
Supermarkets Defend Leadership as Shoppers Seek Variety and Value
Retail E-Commerce Gains Momentum as Convenience Reshapes Purchasing Habits
Chart 24 Retail Channels 2021-2026
Nestlé and Milka Adapt Formats and Flavours to Changing Demands
Chart 25 Controlled Indulgence
Innovation in Formats and Partnerships Boosts Value and Shelf Presence
Chart 26 Milka and Biscoff
Chart 27 Economic Context for Chocolate Confectionery
Chart 28 Real GDP Growth 2021-2031
Chart 29 Inflation 2021-2031
Chart 30 Consumer Context for Chocolate Confectionery
Chart 31 Population 2021-2031
Chart 32 Population by Generation 2026
Gum in Portugal
Key Data Insights
Gum Summary
Chewing Gum Remains Leader, Aiding Value Growth Amid Volume Decline
Trident Vibes Reinvigorates Impulse Purchases and Raises Innovation Stakes
Chart 33 Value Sales 2021-2031
Chart 34 Volume Sales 2021-2031
Chart 35 Value Sales by Category 2026
Value and Volume to Continue to Diverge as Innovation Offsets Declining Consumption
Sugar-Free Innovation and Digital Activation to Sustain Gum’S Value Growth
Chart 36 Forecast Value Sales 2021-2031
Chart 37 Forecast Value Sales by Category 2026-2031
Chupa Chups Portugal Lda Invests in Innovation to Sustain Leadership
Chart 38 Company Shares 2026
Chart 39 Brand Shares 2026
Supermarkets Maintain Lead with Convenience-Driven Purchases
Online Promotions and Accessibility Drive E-Commerce Expansion
Chart 40 Retail Channels 2021-2026
Chart 41 Economic Context for Gum
Chart 42 Real GDP Growth 2021-2031
Chart 43 Inflation 2021-2031
Chart 44 Consumer Context for Gum
Chart 45 Population 2021-2031
Chart 46 Population by Generation 2026
Sugar Confectionery in Portugal
Key Data Insights
Sugar Confectionery Summary
Sugar-Free Launches Slow Decline as Consumers Prioritise Wellbeing
Chart 47 Sugar-Free Boost Sales
Gummies and Jellies Gain Traction among Younger Consumers Seeking Fun
Chart 48 Value Sales 2021-2031
Chart 49 Volume Sales 2021-2031
Chart 50 Value Sales by Category 2026
Private Label Products to Expand Innovation and Challenge Established Brands
Innovation and Health to Reshape Consumer Expectations and Brand Strategies
Chart 51 Forecast Value Sales 2021-2031
Chart 52 Forecast Value Sales by Category 2026-2031
Private Label Ranges Sustain Lead as Value Drives Loyalty
Chart 53 Company Shares 2026
Chart 54 Brand Shares 2026
Supermarkets Win Planned Purchases as Promotions Drive Loyalty
Chart 55 Retail Channels 2021-2026
Chart 56 Economic Context for Sugar Confectionery
Chart 57 Real GDP Growth 2021-2031
Chart 58 Inflation 2021-2031
Chart 59 Consumer Context for Sugar Confectionery
Chart 60 Population 2021-2031
Chart 61 Population by Generation 2026
Ice Cream in Portugal
Key Data Insights
Ice Cream Summary
Domestic Consumption and Expanding Snacking Occasions Boost Consumer Engagement
Impulse Ice Cream Gains Share as Snacking Drives Convenience Formats
Magnum Harnesses Flavour Trends to Premiumise Indulgence and Inspire Rivals
Chart 62 Dubai Chocolate Influence
Chart 63 Value Sales 2021-2031
Chart 64 Volume Sales 2021-2031
Chart 65 Value Sales by Category 2026
Manufacturers to Expand Snack Occasions to Drive Year-Round Growth
Ai-Powered Flavour Launches and Social Media to Boost Innovation
Chart 66 Forecast Value Sales 2021-2031
Chart 67 Forecast Value Sales by Category 2026-2031
Ul Ice Cream Comercial Lda Strengthens Leadership after Brand Transition
Chart 68 Company Shares 2026
Chart 69 Brand Shares 2026
Supermarkets Attract Shoppers with Price Promotions and Variety
Chart 70 Retail Channels 2021-2026
Chart 71 Economic Context for Ice Cream
Chart 72 Real GDP Growth 2021-2031
Chart 73 Inflation 2021-2031
Chart 74 Consumer Context for Ice Cream
Chart 75 Population 2021-2031
Chart 76 Population by Generation 2026
Savoury Snacks in Portugal
Key Data Insights
Savoury Snacks Summary
Established Players and Private Label Brands Fuel Value-Driven Growth
Private Label Products Leverage Premium Launches to Challenge Competitors
Chart 77 Private Labels Remain Cheaper
Unboring Snacks Sparks Healthy Competition with Guilt-Free Innovation
Chart 78 Unboring Snacks
Chart 79 Value Sales 2021-2031
Chart 80 Volume Sales 2021-2031
Chart 81 Value Sales by Category 2026
Demand to Be Driven by Convenience and Direct Marketing
Innovation and Health Trends to Drive Premiumisation and Brand Strategies
Chart 82 Forecast Value Sales 2021-2031
Chart 83 Forecast Value Sales by Category 2026-2031
Top Players Reinforce Leadership with Price and Promotion Strategies
Chart 84 Company Shares 2026
Chart 85 Brand Shares 2026
Supermarkets Attract Shoppers with Variety and Private Label Pricing
Chart 86 Retail Channels 2021-2026
Chart 87 Economic Context for Savoury Snacks
Chart 88 Real GDP Growth 2021-2031
Chart 89 Inflation 2021-2031
Chart 90 Consumer Context for Savoury Snacks
Chart 91 Population 2021-2031
Chart 92 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Value Growth Signals Premiumisation as Volume Drops
Brands Drive Better-For-You Indulgence in Children’S Snacking
Chart 93 Hookies Sharkies Cookies
Social Media and Insight-Led Innovation Boost Premium Snacking
Chart 94 Functional Snacking
Chart 95 Value Sales 2021-2031
Chart 96 Volume Sales 2021-2031
Chart 97 Value Sales by Category 2026
Retailers and Brands to Adapt Portfolios as Economic Pressures Persist
Private Labels to Attract Value-Focused Shoppers with Basic Product Innovation
Chart 98 Forecast Value Sales 2021-2031
Chart 99 Forecast Value Sales by Category 2026-2031
Sonae Modelo Continente Hipermercados Sa Strengthens Lead as Price Drives Loyalty
Chart 100 Company Shares 2026
Chart 101 Brand Shares 2026
Supermarkets Sustain Leadership as Shoppers Seek Private Label Value
Retail E-Commerce Gains Momentum as Convenience Reshapes Buying Habits
Chart 102 Retail Channels 2021-2026
Chart 103 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 104 Real GDP Growth 2021-2031
Chart 105 Inflation 2021-2031
Chart 106 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 107 Population 2021-2031
Chart 108 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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