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2026 Developments
Snacks in Iraq experiences a sharp contraction in sales in 2026, diverging from the continued growth seen in other regions, as escalating regional conflict and rising prices weakened demand, particularly for imported products. Value growth also slows significantly compared to the previous year. The overall outlook for snacks remains challenging due to heightened uncertainty, a pronounced shift towards lower-priced products, and limited innovation. However, the category retains longer-term recovery potential as conditions stabilise and consumer confidence improves. To succeed, brands will need to maintain a strong focus on affordability, supply chain efficiency, and a rapid response to changing consumer preferences, particularly demand for spicy flavours and budget-friendly pack sizes. Investment in new capacity and premium positioning is expected to remain restrained until the operating environment becomes more stable.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Iraq?
- Which are the leading brands in Snacks in Iraq?
- How are products distributed in Snacks in Iraq?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Iraq?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Iraq
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Conflict and Declining Discretionary Spending Reshape Demand
Spicy Flavour Innovation Fuels Savoury Snacks Growth
Chart 2 Flaming Hot for Spice Lovers
7Sticks Demonstrates the Power of Ultra-Affordable Positioning
Chart 3 Affordable and Accessible Products Secure Purchases
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Affordability Pressures Expected to Reshape Snack Spending
Savoury Snacks to Retain Leadership While Sugar Confectionery Accelerates
Fragmentation and Limited Investment Projected to Reshape Competition
Chart 6 Analyst Insight for Snacks
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Turkish Suppliers Strengthen Their Position as Pepsico Defends Leadership
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Small Grocers Maintain Dominance as Modern Outlets Expand
Chart 11 Retail Channels 2021-2026
Cost Pressures Steer Innovation toward Local Sourcing and Efficient Formats
Flavour Diversification and Novel Formats Define Recent Launches
Innovation Builds Loyalty and Positions Brands for Recovery
Chart 12 Economic Context for Snacks
Chart 13 Real GDP Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Iraq
Key Data Insights
Chocolate Confectionery Summary
Affordability Becomes the Defining Competitive Force in Chocolate Confectionery
Countlines Remain the Largest and Most Resilient Area in 2026
Turkish Suppliers Strengthen Their Position through Aggressive Pricing
Chart 18 Eti Strengthens Its Value Proposition
Chart 19 Value Sales 2021-2031
Chart 20 Volume Sales 2021-2031
Chart 21 Value Sales by Category 2026
Demographic Growth to Support Demand Despite a More Challenging Outlook
Countlines Projected to Remain Dominant While Novelty-Led Products Gain Momentum
Suppliers Set to Reshape Portfolios to Protect Growth and Profitability
Chart 22 Forecast Value Sales 2021-2031
Chart 23 Forecast Value Sales by Category 2026-2031
Ulker and Eti Remain Significant Amid Shifting Competitive Dynamics
Small Local Grocers Remain Significant as Modern Retail Expands
Chart 24 Economic Context for Chocolate Confectionery
Chart 25 Real GDP Growth 2021-2031
Chart 26 Inflation 2021-2031
Chart 27 Consumer Context for Chocolate Confectionery
Chart 28 Population 2021-2031
Chart 29 Population by Generation 2026
Gum in Iraq
Key Data Insights
Gum Summary
Economic Pressures Accelerate Decline in Gum Consumption
Chewing Gum Retains Its Lead Despite Weaker Demand
Low-Price Packs Shape Competitive Activity
Chart1 Stick Gum
Chart 30 Value Sales 2021-2031
Chart 31 Volume Sales 2021-2031
Chart 32 Value Sales by Category 2026
Import Costs and Inflation Expected to Constrain Gum Demand
Chewing Gum Projected to Outperform Bubble Gum during Recovery
Chart 33 Forecast Value Sales 2021-2031
Chart 34 Forecast Value Sales by Category 2026-2031
7Sticks and Mentos Remain Significant as Affordability Shapes Competition
Small Grocery Stores Remain Significant as Modern Retail Broadens Consumer Choice
Chart 35 Economic Context for Gum
Chart 36 Real GDP Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Gum
Chart 39 Population 2021-2031
Chart 40 Population by Generation 2026
Sugar Confectionery in Iraq
Key Data Insights
Sugar Confectionery Summary
Affordability Becomes the Primary Driver of Sugar Confectionery Purchases
Other Sugar Confectionery Retains Its Leading Position through Product Diversity
Festive and Children's Confectionery Consumption Weakens Amid Ongoing Disruption
Chart 41 Value Sales 2021-2031
Chart 42 Volume Sales 2021-2031
Chart 43 Value Sales by Category 2026
Price Pressure Set to Reshape the Competitive Landscape
Affordable Confectionery Expected to Strengthen Its Position through 2031
Chart 44 Forecast Value Sales 2021-2031
Chart 45 Forecast Value Sales by Category 2026-2031
Turkish Brands Reinforce Dominance as Families Trade Down
Small Local Grocers Remain Significant as Modern Retail Broadens Access
Chart 46 Economic Context for Sugar Confectionery
Chart 47 Real GDP Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Sugar Confectionery
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Ice Cream in Iraq
Key Data Insights
Ice Cream Summary
Suppliers Prioritise Affordability Despite Mounting Cost Pressures
Take-Home Ice Cream Gains Ground as Consumers Seek Greater Value
Portion Downsizing Becomes a Key Survival Strategy
Chart 52 New Flavours at Affordable Prices
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Shrinkflation Expected to Support Value Growth Amid Industry Fragmentation
Impulse Products to Retain Dominance as Spending Power Gradually Improves
Premiumisation Projected to Remain Constrained by Limited Investment and Scale
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Futuqa Leverages Distribution to Defend Share in Price-Driven Rivalry
Chart 58 Company Shares 2026
Chart 59 Brand Shares 2026
Small Grocery Stores Remain Significant as Alternative Retail Formats Expand
Chart 60 Economic Context for Ice Cream
Chart 61 Real GDP Growth 2021-2031
Chart 62 Inflation 2021-2031
Chart 63 Consumer Context for Ice Cream
Chart 64 Population 2021-2031
Chart 65 Population by Generation 2026
Savoury Snacks in Iraq
Key Data Insights
Savoury Snacks Summary
Local Brands Use Shrinkflation to Preserve Affordability Amid Economic Pressure
Spicy Flavour Innovation Reshapes Consumer Preferences
Chart 66 Spicy Flavours Gain Traction
Chart 67 Value Sales 2021-2031
Chart 68 Volume Sales 2021-2031
Chart 69 Value Sales by Category 2026
Local Supply Chain Investment Expected to Underpin Long-Term Recovery
Rising Costs Projected to Accelerate Producer Adaptation
Chart 70 Forecast Value Sales 2021-2031
Chart 71 Forecast Value Sales by Category 2026-2031
Pepsico Strengthens Leadership as Smaller Players Face Consolidation Pressure
Chart 72 Company Shares 2026
Chart 73 Brand Shares 2026
Small Grocery Stores Maintain Dominance as Modern Outlets Expand Reach
Chart 74 Retail Channels 2021-2026
Chart 75 Economic Context for Savoury Snacks
Chart 76 Real GDP Growth 2021-2031
Chart 77 Inflation 2021-2031
Chart 78 Consumer Context for Savoury Snacks
Chart 79 Population 2021-2031
Chart 80 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Iraq
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Economic Pressures Drive Overall Decline in 2026
Sweet Biscuits Retain Dominance through Everyday Relevance
Health-Oriented Snack Bars Attract Higher-Income Consumers
Chart 81 Nature Valley Supports Heath and Wellness Goals
Chart 82 Value Sales 2021-2031
Chart 83 Volume Sales 2021-2031
Chart 84 Value Sales by Category 2026
Affordable Imports Expected to Reshape Consumer Demand
Sweet Biscuits to Remain Dominant While Snack Bars Record the Fastest Growth
Industry Consolidation to Accelerate as Suppliers Prioritise Efficiency
Chart 85 Forecast Value Sales 2021-2031
Chart 86 Forecast Value Sales by Category 2026-2031
Leading Brands Defend Positions through Pricing Agility and Scale
Chart 87 Company Shares 2026
Chart 88 Brand Shares 2026
Small Local Grocers Defend Lead as Modern Stores Gain Ground
Chart 89 Retail Channels 2021-2026
Chart 90 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 91 Real GDP Growth 2021-2031
Chart 92 Inflation 2021-2031
Chart 93 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 94 Population 2021-2031
Chart 95 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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