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2026 Developments
Snacks in Switzerland is demonstrating growth in 2026, signalling sustained consumer demand and resilience against a mature backdrop. The combination of high household incomes, a willingness to pay for both premium and sustainable choices and the continued rise in food spending, highlights the attractiveness of snacks as both an affordable indulgence and a platform for innovation. Brands seeking success must prioritise transparent sourcing, invest in ESG-driven product development and embrace digital convenience, as shoppers increasingly value provenance, responsible formulations and seamless access both in store and online. Those capable of delivering credible sustainability, bold flavour innovation and digital engagement are best positioned to secure loyalty in a competitive and moderately concentrated landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Switzerland?
- Which are the leading brands in Snacks in Switzerland?
- How are products distributed in Snacks in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Switzerland
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Sustainability and Indulgence Converge to Drive Swiss Snacks Growth
Culturally Diverse and Origin-Specific Flavours Aid Savoury Snacks Innovation
Functional Innovation and Better-For-You Claims Reshape Switzerland’S Snacking Landscape
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Premium Resilience and Inflationary Pressures to Define Snacks Outlook
Chocolate Confectionery to Lead as Savoury Snacks Gain Ground with Mindful Portioning
Wellness and Sustainability to Reshape Product Development and Pricing Strategies
Chart 4 Analyst Insight for Snacks
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Migros Genossenschaftsbund Eg Maintains Lead through Extensive Retail Reach
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Migros and Coop Expand Supermarket Reach to Maintain Shopper Loyalty
Retail E-Commerce Online Platforms to Attract Convenience Seekers
Rising Foodservice Prices Shift Snacking Occasions to Retail
Chart 9 Retail Channels 2021-2026
Snacketti Capitalises on Intense Heat and Crunch to Define a New Wave of Indulgent Snack
Chart 10 Snacketti Inferno Claws
Environmental Pressures and Consumer Values Accelerate Cocoa-Free Chocolate
Chart 11 Stella Bernrain Apricoa
Chart 12 Economic Context for Snacks
Chart 13 Real GDP Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Switzerland
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
New Flavour Innovation Taps into Cultural Exploration to Drive Premium Sales
Tablets Remains Value Leader as Other Chocolate Confectionery Lead Growth
Eco-Consciousness and Sustainability Accelerate Cocoa-Free Innovation
Chart 19 Stella Bernrain Apricoa
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Cocoa Price Stability Poised to Unlock Value Growth
Tablets to Retain Leadership as Countlines Outpace Growth
Eth Zurich Pioneers Cocoa Fruit Innovation to Meet Sustainability and Health Demands
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Top Players Sustain Leadership as Premium Demand Rises
Chart 25 Company Shares 2026
Chart 26 Brand Shares 2026
Supermarkets Capture Shopper Loyalty with Convenience and Variety
Online Platforms Remain Secondary for Chocolate
Chart 27 Retail Channels 2021-2026
Lindt Redefines Premium Appeal with Cultural Storytelling
Chart 28 Lindt Tokyo Style Chocolate
Stella Bernrain Drives Sustainability with Upcycled Vegan Chocolate
Chart 29 Economic Context for Chocolate Confectionery
Chart 30 Real GDP Growth 2021-2031
Chart 31 Inflation 2021-2031
Chart 32 Consumer Context for Chocolate Confectionery
Chart 33 Population 2021-2031
Chart 34 Population by Generation 2026
Gum in Switzerland
Key Data Insights
Gum Summary
Value Rises for Swiss Gum as Snacking Habits Shift
Mentos Drives Wellness Shift as Functional Gum Outpaces Taste Alone
Chart 35 Mentos Vitamin Gum
Chart 36 Value Sales 2021-2031
Chart 37 Volume Sales 2021-2031
Chart 38 Value Sales by Category 2026
Vegan Launches and Sugar-Free Innovation to Attract Health-Conscious Shoppers
Chewing Gum to Adapt to Wellness Demand as Impulse Sales Decline
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Ag Sustains Dominance as Private Label Intensifies Competition
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Supermarkets Maintain Leadership as Discounters Win on Value and Speed
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Gum
Chart 45 Real GDP Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Gum
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Sugar Confectionery in Switzerland
Key Data Insights
Sugar Confectionery Summary
Retail Price Increases Drive Value Gains Amid Shifting Consumer Preferences
Medicated Products Outperform as Health Focus Boosts Demand
Ricola and Mars Wrigley Shape Demand for Functional and Plant-Based Options
Chart 50 Sugus Goes Vegan
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Chart 53 Value Sales by Category 2026
Discounters and Private Label to Drive Price Competition and Value Focus
Medicated Confectionery to Outpace All Other Types as Health Priorities Strengthen
Self-Checkout Expansion to Reduce Impulse Purchases and Reshapes Retail Dynamics
Chart 54 Forecast Value Sales 2021-2031
Chart 55 Forecast Value Sales by Category 2026-2031
Migros Genossenschaftsbund Eg Leverages Consumer Loyalty to Sustain Leadership
Chart 56 Company Shares 2026
Chart 57 Brand Shares 2026
Supermarkets Reinforce Lead as Discounters Close in on Value Seekers
Chart 58 Retail Channels 2021-2026
Chart 59 Economic Context for Sugar Confectionery
Chart 60 Real GDP Growth 2021-2031
Chart 61 Inflation 2021-2031
Chart 62 Consumer Context for Sugar Confectionery
Chart 63 Population 2021-2031
Chart 64 Population by Generation 2026
Ice Cream in Switzerland
Key Data Insights
Ice Cream Summary
Ben & Jerry’S Expands Snacking Formats to Boost Daily Consumption
Chart 65 Ben & Jerry’S Cookie Dough Sandwich
Take-Home Ice Cream Dominates Sales as Plant-Based Leads Growth
Magnum Elevates Indulgence by Turning Classic Flavours into Premium Experiences
Chart 66 Magnum La Pistache
Chart 67 Value Sales 2021-2031
Chart 68 Volume Sales 2021-2031
Chart 69 Value Sales by Category 2026
Manufacturers to Reposition Ice Cream as an All-Year Snack to Expand Demand
Plant-Based Launches to Outpace Traditional Formats as Health Trends Accelerate
Brands to Invest in Sustainability and Ethical Sourcing to Build Trust
Chart 70 Forecast Value Sales 2021-2031
Chart 71 Forecast Value Sales by Category 2026-2031
Magnum Icc Switzerland Ag Consolidates Leadership after Brand Integration
Chart 72 Company Shares 2026
Chart 73 Brand Shares 2026
Supermarkets Retains Position by Leveraging Assortment and Promotions
Retail E-Commerce Faces Barriers as Offline Channels Defend Share
Chart 74 Retail Channels 2021-2026
Chart 75 Economic Context for Ice Cream
Chart 76 Real GDP Growth 2021-2031
Chart 77 Inflation 2021-2031
Chart 78 Consumer Context for Ice Cream
Chart 79 Population 2021-2031
Chart 80 Population by Generation 2026
Savoury Snacks in Switzerland
Key Data Insights
Savoury Snacks Summary
Brands Leverage Consumer Demand for Healthier Snacks to Drive Volume and Value Gains
Vegetable, Pulse and Bread Chips Outperform as Consumers Seek Healthy Indulgence
Chart 81 Vaya Lentil Protein
Social Media and Bold Flavours Reshape Consumer Engagement and Product Launches
Chart 82 Snacketti Inferno Claws
Chart 83 Value Sales 2021-2031
Chart 84 Volume Sales 2021-2031
Chart 85 Value Sales by Category 2026
Brands to Advance Protein and Sustainability to Shape New Demand
Zweifel Prioritises Local Sourcing and Recyclable Packaging to Boost Loyalty
Chart 86 Forecast Value Sales 2021-2031
Chart 87 Forecast Value Sales by Category 2026-2031
Zweifel Pomy-Chips Ag Expands Snack Portfolio and Capacity to Reinforce Lead
Chart 88 Company Shares 2026
Chart 89 Brand Shares 2026
Discounters Challenge Supermarkets by Boosting Value and Quality
Migros and Coop Expand Online Platforms to Aid E-Commerce
Chart 90 Retail Channels 2021-2026
Chart 91 Economic Context for Savoury Snacks
Chart 92 Real GDP Growth 2021-2031
Chart 93 Inflation 2021-2031
Chart 94 Consumer Context for Savoury Snacks
Chart 95 Population 2021-2031
Chart 96 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 97 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Brands Capitalise on Esg Focus to Drive Mid-Premium Snacking
Fruit Snacks and Snack Bars Benefit Health-Driven Innovation Demand
Sweet Biscuits Maintain Lead Despite Healthy Snacking Shift
Chart 98 Value Sales 2021-2031
Chart 99 Volume Sales 2021-2031
Chart 100 Value Sales by Category 2026
Discounters to Intensify Competition as Brands Face Margin Pressure
Health-Driven Reformulation to Boost Fruit Snacks as Sweet Biscuits Stagnate
Chart 101 Forecast Value Sales 2021-2031
Chart 102 Forecast Value Sales by Category 2026-2031
Migros Genossenschaftsbund Eg Leverages Private Label Reach to Hold Lead
Chart 103 Company Shares 2026
Chart 104 Brand Shares 2026
Supermarkets Retain Shopper Loyalty While Discounters Expand Reach
Chart 105 Retail Channels 2021-2026
Ovo Time Leverages Ethical Sourcing to Boost Mid-Premium Snacking
Chart 106 Ovo Time
Vaya Nuts and Fruit Drives Health-Led Reformulation across Snacking
Chart 107 Vaya Nuts and Fruit Cranberry Almonds
Chart 108 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 109 Real GDP Growth 2021-2031
Chart 110 Inflation 2021-2031
Chart 111 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 112 Population 2021-2031
Chart 113 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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