Competitive Landscape
Leading Players Strengthen Positions through Innovation, Value and Distribution
Savoury snacks in Vietnam remain concentrated in 2026, with the top three companies, Orion Food Vina, Mondelez Kinh Do Vietnam and Liwayway Food Industry, accounting for a combined retail value share of 46%. Over the review period, the competitive landscape became slightly more concentrated as Orion Food Vina increased its share from 17% in 2021 to 19% in 2026, reinforcing its leadership position.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Vietnam?
- Which are the leading brands in Savoury Snacks in Vietnam?
- How are products distributed in Savoury Snacks in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Vietnam - Category analysis
Key Data Insights
Savoury Snacks Summary
Savoury Snacks Benefits From Evolving Consumer Demand
Affordability Encourages Value-Led Innovation
Local Heritage Strengthens Brand Differentiation
Growth Outlook to Be Supported by Innovation and Localisation
Foreign Competition Expected to Reshape Dynamics
Rising Incomes Set to Increase Demand for Quality and Authenticity
Leading Players Strengthen Positions through Innovation, Value and Distribution
Small Local Grocers Remain the Primary Channel for Everyday Snacking
Retail E-Commerce Gains Traction through Planned Purchasing Missions
Omnichannel Innovation Shapes Future Retail Competition
Competitive Pressure and Wellness Aspirations Drive Innovation Priorities
Cream-Filled Rice Crackers and Fortified Herb Snacks Define the Latest Launch Activity
Innovation Reshapes Mid-Tier Dynamics and Raises the Stakes for Brand Relevance
Snacks in Vietnam - Industry Overview
2026 Developments
Key Data Insights
Mondelez Kinh Do Advances Wellness Snacking
Orion Drives Demand through Value-Focused Innovation
Local Heritage Strengthens Consumer Connection
Value Engineering and Wellness-Led Launches Set to Sustain Growth
Savoury Snacks Expected to Retain Scale While Ice Cream Gains Momentum
Intensifying Competition Projected to Raise Pressure
Affordable Challengers Gain Ground as Established Players Maintain Leadership
Aice Disrupts through Affordability and Distribution Reach
Small Local Grocers Remain Dominant Despite Gradual Shift Towards Modern Retail
Meiyijia’S Franchise Model Reshapes the Modern Retail Mix
E-Commerce Drives Awareness but Lags in Transaction Volume
Functional Ingredients and Value Engineering Lead Product Development
New Flavours and Acquisitions Expand the Innovation Pipeline
Business Dynamics Shift as Competition and Expectations Intensify
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!