Competitive Landscape
Orkla Latvija Sia Strengthens Dominance as Estrella Loses Ground
Savoury snacks in Latvia is expected to remain highly concentrated, with Orkla Latvija SIA leading with 50% of share in 2026. PepsiCo Inc follows with 15% and Estrella Baltics UAB takes third place with 11% in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Latvia?
- Which are the leading brands in Savoury Snacks in Latvia?
- How are products distributed in Savoury Snacks in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Latvia - Category analysis
Key Data Insights
Savoury Snacks Summary
Value Growth Masks Flat Demand as Inflation Drives Latvia's Sugar Confectionery
Price Pressure and Local Pride Drive Brand Share Shifts as Premium Snacks Lose Ground
Made-In-Latvia Positioning Powers Adazu Cipsi's Gains as Estrella Loses Ground
Consolidation and Affordability Set to Define Latvia's Savoury Snacks Outlook
Health-Driven Innovation and Alternative Formats Set to Reshape Savoury Snacks
Pulse-Based Snacks and Cross-Promotions Expected to Open New Growth Avenues
Orkla Latvija Sia Strengthens Dominance as Estrella Loses Ground
Leading Channels Retain Positions through Extensive Presence and Ongoing Expansion
High Vat and Soft Foodservice Demand Push Snack Consumption into Retail Channels
Barbora and Rimi E-Veikals Expand Reach as Retail E-Commerce Remains Niche
Snacks in Latvia - Industry Overview
2026 Developments
Key Data Insights
Promotional Intensity and Structural Shifts Shape Latvia's Snacks Value Growth
Chocolate Confectionery Retains Lead as Consumers Trade Down to Biscuits and Gummies
Rigas Piena Kombinats and Magnum Icc Recover after Cold Summer Slump
Protein Bars and Private Label Offerings Set to Drive Value Growth
Pepsico and Mars Latvija Capture Share as Orkla Latvija Defends Leadership
Rigas Piena Kombinats and Paulig Ignite Growth with New Launches
Convenience Stores Sustain Impulse Sales as Discounters Gain Ground
Vat Changes and Adverse Weather Accelerate the Shift to Retail
Barbora and Rimi E-Veikals Grow Retail E-Commerce but Remain Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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