Competitive Landscape
Pepsico Strengthens Lead with Innovation and Promotions
Savoury snacks in Serbia in 2026 is highly concentrated, with PepsiCo holding a dominant retail value share of 49%, while the next largest competitor, Soko-Nada Štark, accounts for 14%. The landscape has become slightly more concentrated over the past five years, as PepsiCo’s share has increased from 47% in 2021 to 49% in 2026, reflecting sustained momentum for the company at the expense of smaller competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Serbia?
- Which are the leading brands in Savoury Snacks in Serbia?
- How are products distributed in Savoury Snacks in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Serbia - Category analysis
Key Data Insights
Savoury Snacks Summary
Private Label Expansion Supports Continued Growth
Digital Interaction Becomes a Key Branding Tool
Healthier Snacks and Family Formats Drive Performance
Convenience and Health-Conscious Choices Expected to Support Sustained Growth
Innovation and Value Positioning to Reshape Competitive Dynamics
Pepsico Strengthens Lead with Innovation and Promotions
Discounters Accelerate Growth as Price Drives Channel Shift
E-Commerce Builds Momentum but Remains Limited by Impulse Habits
Snacks in Serbia - Industry Overview
2026 Developments
Key Data Insights
Frikom Capitalises on Value-Seeking Behaviour through Multipacks
Imlek Expands Protein Bars as Health-Focused Snacking Gains Momentum
Confectionery Leadership Highlights Demand for Indulgence
Affordability to Keep Discounters and Multipacks at the Centre of Household Spending
Health-Led Innovation Set to Broaden the Appeal of Functional Snacks
Convenience and Retail Channel Expansion Expected to Reshape Snacking Habits
Frikom Strengthens Its Lead through Innovation, Scale and Distribution
Discounters Gain Share at the Expense of Traditional Retailers
E-Commerce Growth Constrained by Impulse Purchasing Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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