Competitive Landscape
Zweifel Pomy-Chips Ag Expands Snack Portfolio and Capacity to Reinforce Lead
The savoury snacks landscape in Switzerland remains highly concentrated in 2026, with Zweifel Pomy-Chips AG solidifying its leadership by increasing its share from 36% in 2021 to an expected 39% in 2026. Migros Genossenschaftsbund eG follows as the second largest company, holding a stable share near 20%, while Coop Genossenschaft is third at 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Switzerland?
- Which are the leading brands in Savoury Snacks in Switzerland?
- How are products distributed in Savoury Snacks in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Switzerland - Category analysis
Key Data Insights
Savoury Snacks Summary
Brands Leverage Consumer Demand for Healthier Snacks to Drive Volume and Value Gains
Vegetable, Pulse and Bread Chips Outperform as Consumers Seek Healthy Indulgence
Social Media and Bold Flavours Reshape Consumer Engagement and Product Launches
Brands to Advance Protein and Sustainability to Shape New Demand
Zweifel Prioritises Local Sourcing and Recyclable Packaging to Boost Loyalty
Zweifel Pomy-Chips Ag Expands Snack Portfolio and Capacity to Reinforce Lead
Discounters Challenge Supermarkets by Boosting Value and Quality
Migros and Coop Expand Online Platforms to Aid E-Commerce
Snacks in Switzerland - Industry Overview
2026 Developments
Key Data Insights
Sustainability and Indulgence Converge to Drive Swiss Snacks Growth
Culturally Diverse and Origin-Specific Flavours Aid Savoury Snacks Innovation
Functional Innovation and Better-For-You Claims Reshape Switzerland’S Snacking Landscape
Premium Resilience and Inflationary Pressures to Define Snacks Outlook
Chocolate Confectionery to Lead as Savoury Snacks Gain Ground with Mindful Portioning
Wellness and Sustainability to Reshape Product Development and Pricing Strategies
Migros Genossenschaftsbund Eg Maintains Lead through Extensive Retail Reach
Migros and Coop Expand Supermarket Reach to Maintain Shopper Loyalty
Retail E-Commerce Online Platforms to Attract Convenience Seekers
Rising Foodservice Prices Shift Snacking Occasions to Retail
Snacketti Capitalises on Intense Heat and Crunch to Define a New Wave of Indulgent Snack
Environmental Pressures and Consumer Values Accelerate Cocoa-Free Chocolate
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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